Live Helper Chat
Live Helper Chat ships MCP support, making self-hosted customer chat an AI-queryable endpoint
Comparison · Support
Gorgias vs Hatz AI
A side-by-side editorial comparison of Gorgias and Hatz AI — release velocity, themes, recent moves, and the top alternatives to consider.
Gorgias vs Hatz AI: at a glance
| Feature | Gorgias | Hatz AI |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 7.5 | 6.3 |
| Sparks · 30d | 0 | 1 |
| Top themes | customer-support, ai-agents, mcp, ecommerce | msp, ai-platform, phone-agents, shadow-ai |
| Last editorial update | 3mo ago | 12d ago |
| Website | Visit → | — |
What is Gorgias?
From helpdesk-with-AI to AI-native helpdesk — Gorgias collapses its product story around the AI Agent.
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
What is Hatz AI?
Hatz AI launched Activate for MSP AI deployments and made phone agents self-service in back-to-back releases
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
Gorgias vs Hatz AI: editorial side-by-side
Gorgias
7.5SUPPORT
From helpdesk-with-AI to AI-native helpdesk — Gorgias collapses its product story around the AI Agent.
◆ Current state
Gorgias is publishing in dense bursts across three streams at once: AI-native product surfaces (MCP for Claude and ChatGPT, AI Agent pricing transparency, Helpdesk 2.0), original benchmark content (Ecom Lab, 2026 Conversational Commerce Report), and a steady ecommerce-support how-to library. The AI Agent is now the centerpiece; older helpdesk fundamentals get repositioned around it.
◆ Where it's heading
The arc is from helpdesk-with-AI to AI-native helpdesk. MCP plus LLM-query workflows push Gorgias into agentic infrastructure territory; the Ecom Lab launch reads as a play for benchmark-authority as a moat; Gaia for Zendesk is a thinly veiled competitor-displacement tactic. Expect the product story to keep collapsing around the AI Agent.
◆ Prediction
Expect tighter packaging of AI Agent capability with benchmark data — plausibly a public Ecom Lab dashboard surfacing 'where you stand versus the Gorgias customer set' — and more free utilities aimed at users of competing helpdesks.
Hatz AI
6.3SUPPORT
Hatz AI launched Activate for MSP AI deployments and made phone agents self-service in back-to-back releases
◆ Current state
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
◆ Where it's heading
Hatz Activate is the strategic move: a Shadow AI scanning and customer activation workflow built into the admin dashboard turns Hatz from an AI chat platform into a managed AI deployment product for MSPs. Phone agents are becoming a first-class product with their own life cycle — self-service requests, drafts, silence controls, per-minute billing — suggesting Hatz is building toward a full voice AI service layer for MSP clients.
◆ Prediction
Phone agent features will reach parity with the core chat/workflow surface within two or three releases — approval workflows, templates, and call analytics are the remaining gaps — while Activate will get deeper PSA integrations as MSPs begin using it for active client management rather than just prospecting.
Alternatives to Gorgias and Hatz AI
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Gorgias or Hatz AI.
Formbricks
Formbricks 6.0 RC cycle reveals commercial hardening: lower self-hosted cap, MCP OAuth, and Act as Beta
SolarWinds Service Desk
SolarWinds Service Desk is loading its Labs pipeline with native Entra ID automation, IT asset tracking, and compliance-ready task management.
Freshchat
Freshchat keeps product moves off the public record — changelog offers nothing to track.
Freshdesk
Freshdesk's changelog feed contains only marketing copy — no substantive release data available.
TeamViewer
TeamViewer's scraped feed contains only community marketing fragments—no actual release data.
See all Gorgias alternatives → · See all Hatz AI alternatives →
Recent activity from Gorgias and Hatz AI
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 12d agoHatz AIHatz Learn Resources, Claude Fable 5.1, GLM 5.3, Gemini 3.8 Flash, Activate Shadow AI and PSA Sync Improvements
- 19d agoHatz AIHatz AI: Phone agents become self-service for tenants; Hatz Learn moves in-house ⚡
- 26d agoHatz AIShared Integration Credentials, Gemini 3.7 Flash, DeepSeek V4 Pro 0813, Phone Agent Tools and Approved Callers
- 1mo agoHatz AIAttachment-Only Messages, Tenant Renaming, Invoices Over the API, Phone Agent Drafts and Silence Controls
- 1mo agoHatz AIDeepSeek V4 Flash 0731, Self-Reporting Credit Usage, Phone Agent Pause/Reassign/Duplicate, Artifact Presentation Mode, Auto-Tool Selection Notice
- 1mo agoHatz AIHatz Activate: MSP AI deployment command center with Shadow AI scanning and PSA sync ⚡
- 3mo agoGorgiasAsk Your Helpdesk Anything: How to Use Claude or ChatGPT with Gorgias ⚡
- 3mo agoGorgiasHow To Calculate Net Promoter Score: NPS Formula, Tools, Tips
- 3mo agoGorgiasThe Complete Guide to Helpdesk Automation for Ecommerce Support Teams
- 3mo agoGorgiasSmall Business Customer Service: How to Handle It Solo
- 3mo agoGorgiasGaia for Zendesk: Diagnose and Fix Your AI Agent ⚡
- 3mo agoGorgiasHow to Audit Your Ticket Volume (and Actually Fix What's Driving It)
Frequently asked questions
What is the difference between Gorgias and Hatz AI?
They serve adjacent needs but don't currently overlap on shipped themes. Gorgias is currently shipping more aggressively (velocity 7.5 vs 6.3), with 0 editorial sparks in the last 30 days against 1. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Gorgias better than Hatz AI?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Gorgias is currently shipping more aggressively (velocity 7.5 vs 6.3), with 0 editorial sparks in the last 30 days against 1. For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
What are the best alternatives to Gorgias?
Top Gorgias alternatives in Support are ranked by recent ship velocity. Browse the "Gorgias alternatives" section above for the current picks, or visit /alternatives/gorgias for the full list with editorial commentary on each.
What are the best alternatives to Hatz AI?
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.