Formbricks
Formbricks 6.0 RC cycle reveals commercial hardening: lower self-hosted cap, MCP OAuth, and Act as Beta
A side-by-side editorial comparison of Hatz AI and Xurrent — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Hatz AI | Xurrent |
|---|---|---|
| Sector | Support | Support |
| Velocity score | 6.3 | 6.3 |
| Sparks · 30d | 1 | 1 |
| Top themes | msp, ai-platform, phone-agents, shadow-ai | itsm, ai-workflow, enterprise-automation, service-management |
| Last editorial update | 11d ago | 4d ago |
| Website | — | Visit → |
Hatz AI launched Activate for MSP AI deployments and made phone agents self-service in back-to-back releases
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
Xurrent is weaving Sera AI deeper into its ITSM automation layer while opening iPaaS connectivity to third-party builders.
Xurrent is an enterprise ITSM platform shipping consistent weekly batches, with Sera AI becoming the defining feature thread across classification, guardrails, fallback templates, and an AI Studio guide. The platform handles reservations, tickets, SLAs, and knowledge management for large IT organizations. Its cadence is high and disciplined.
Hatz AI is shipping at a high rate across three threads: model additions (Claude Fable 5.1, Gemini 3.8 Flash, GLM 5.3, DeepSeek variants), phone agent capabilities (pause/duplicate/reassign/silence controls/live look-ups), and MSP-specific tooling (Hatz Activate for Shadow AI scanning and AI rollouts, Hatz Learn moved in-house, PSA sync improvements). The product is positioning as the AI-as-a-service layer for MSPs managing client AI adoption.
Hatz Activate is the strategic move: a Shadow AI scanning and customer activation workflow built into the admin dashboard turns Hatz from an AI chat platform into a managed AI deployment product for MSPs. Phone agents are becoming a first-class product with their own life cycle — self-service requests, drafts, silence controls, per-minute billing — suggesting Hatz is building toward a full voice AI service layer for MSP clients.
Phone agent features will reach parity with the core chat/workflow surface within two or three releases — approval workflows, templates, and call analytics are the remaining gaps — while Activate will get deeper PSA integrations as MSPs begin using it for active client management rather than just prospecting.
Xurrent is an enterprise ITSM platform shipping consistent weekly batches, with Sera AI becoming the defining feature thread across classification, guardrails, fallback templates, and an AI Studio guide. The platform handles reservations, tickets, SLAs, and knowledge management for large IT organizations. Its cadence is high and disciplined.
The iPaaS Connector SDK, launched in August, is the most strategic move in recent months — it shifts Xurrent from a closed ITSM tool to an integration platform that third parties can extend. Sera AI is simultaneously maturing from experimental to governed, with guardrails and agent audit logs signaling preparation for enterprise compliance requirements around AI-assisted ticket handling.
The most likely next move is a connector library or template marketplace built on the new iPaaS SDK. The Sera AI guardrails and audit log also suggest a compliance certification announcement is in preparation.
Other Support products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Hatz AI or Xurrent.
Formbricks 6.0 RC cycle reveals commercial hardening: lower self-hosted cap, MCP OAuth, and Act as Beta
SolarWinds Service Desk is loading its Labs pipeline with native Entra ID automation, IT asset tracking, and compliance-ready task management.
Freshchat keeps product moves off the public record — changelog offers nothing to track.
Freshdesk's changelog feed contains only marketing copy — no substantive release data available.
TeamViewer's scraped feed contains only community marketing fragments—no actual release data.
LiveAgent launches Svelte 5 frontend migration and multi-model AI simultaneously.
See all Hatz AI alternatives → · See all Xurrent alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Hatz AI and Xurrent are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Hatz AI and Xurrent are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Support products to evaluate alongside.
Top Hatz AI alternatives in Support are ranked by recent ship velocity. Browse the "Hatz AI alternatives" section above for the current picks, or visit /alternatives/hatz-ai for the full list with editorial commentary on each.
Top Xurrent alternatives in Support are ranked by recent ship velocity. Browse the "Xurrent alternatives" section above for the current picks, or visit /alternatives/xurrent for the full list with editorial commentary on each.