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Comparison · CRM

Keap vs Vendasta

A side-by-side editorial comparison of Keap and Vendasta — release velocity, themes, recent moves, and the top alternatives to consider.

Keap vs Vendasta: at a glance

FeatureKeapVendasta
SectorCRMCRM
Velocity score0.05.0
Sparks · 30d00
Top themescrm, marketing-automation, thryv-platform, api-platformdigital-marketing, local-seo, white-label-tools, agency-platform
Last editorial update4mo ago12d ago
WebsiteVisit →Visit →

What is Keap?

Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.

Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.

Read the full Keap trajectory →

What is Vendasta?

Vendasta's recent changelog entries are blog content — no product release data is visible

All of Vendasta's logged entries are blog posts, case studies, and thought leadership articles about AI automation for agencies, local business marketing, and white-label tools. There are no product release notes, feature announcements, or capability changes in the recent entry set. The content volume is high and consistently targeted at digital agency operators.

Read the full Vendasta trajectory →

Keap vs Vendasta: editorial side-by-side

Keap logo
Keap
CRM
0.0

Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.

◆ Current state

Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.

◆ Where it's heading

Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.

◆ Prediction

The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.

V5.0

Vendasta's recent changelog entries are blog content — no product release data is visible

◆ Current state

All of Vendasta's logged entries are blog posts, case studies, and thought leadership articles about AI automation for agencies, local business marketing, and white-label tools. There are no product release notes, feature announcements, or capability changes in the recent entry set. The content volume is high and consistently targeted at digital agency operators.

◆ Where it's heading

The blog topics — AI employees for agencies, AI receptionists for auto service, white-label marketing platforms — suggest an active product area around AI-powered business tools, but the actual product roadmap isn't readable from editorial content alone. Without product release data, the trajectory cannot be assessed from the available entries.

◆ Prediction

Without actual product changelog data, no grounded prediction is warranted. The editorial content themes indicate the company is investing in AI-powered agency tools, but what specifically is shipping and when is not visible here.

Alternatives to Keap and Vendasta

Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or Vendasta.

See all Keap alternatives → · See all Vendasta alternatives →

Recent activity from Keap and Vendasta

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 12d agoVendastaAI Automations for Digital Marketing Agencies: How AI Employees Help Agencies Scale Without Adding Headcount
  2. 13d agoVendastaYour Complete Guide to Managing Google Business Profile Photos
  3. 13d agoVendastaAutomotive Lead Generation: How One Car Rental Company Captured 778 Qualified Leads in 4 Months
  4. 13d agoVendasta10 Innovative Strategies to Find Clients for Digital Marketing
  5. 14d agoVendastaHow To Scale A Digital Agency Without Hiring: How Black Feather Digital Reached $1M With A Team Of 3
  6. 14d agoVendastaTop White Label Marketing Tools for Scalable Growth in 2026
  7. 7mo agoKeapLegal/privacy footer (scraper noise)
  8. 8mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
  9. 9mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
  10. 10mo agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
  11. 10mo agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available
  12. 10mo agoKeapGrow 2025 Product Recap: Innovations You Need to Know

Frequently asked questions

What is the difference between Keap and Vendasta?

They serve adjacent needs but don't currently overlap on shipped themes. Vendasta is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Keap better than Vendasta?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Vendasta is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.

What are the best alternatives to Keap?

Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.

What are the best alternatives to Vendasta?

Top Vendasta alternatives in CRM are ranked by recent ship velocity. Browse the "Vendasta alternatives" section above for the current picks, or visit /alternatives/vendasta for the full list with editorial commentary on each.