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Streak

CRM
Velocity6.3

CRM built directly inside Gmail for managing pipelines in your inbox

www.streak.com ↗

Streak wires automations to email and call activity, turning Gmail CRM into an event-driven workflow engine.

crmgmailautomationmcpai-integration
◆Current state
Streak is deepening its Gmail-native CRM position by tying automations directly to email threads, calls, and meeting notes — any new activity in a pipeline box can now trigger an automation. The Claude connector (one-click MCP integration) and an expanded MCP server for creating/updating records complete a trifecta of LLM-adjacent features shipped over the past few months.
◆Where it's heading
Streak is moving from a passive data store (CRM you update manually) toward an active workflow layer (CRM that reacts to what happens in your Gmail). AI citations, the Claude connector, and expanded MCP capabilities collectively suggest Streak's differentiation will be depth of LLM integration for a Gmail-native context — not competing with Salesforce on breadth.
◆Prediction
The next likely move is AI-generated pipeline updates triggered by email activity — automations that don't just fire when email activity happens, but read the email content and fill in deal fields based on what was discussed.

◆Recent moves

  1. 13d ago

    ⚡️ Automations can now trigger on new emails, calls, and meeting notes

    ⚡ SPARK

    Automations can now fire on new emails, calls, and meeting notes — turning Streak's trigger model from manual box updates into reactive event-driven workflows. This closes the gap between communication activity and CRM automation without requiring a separate Zapier or Make setup.

  2. 22d ago

    🔎 Filter suggestions in the saved view editor

    Pre-populated filter suggestions in the saved view editor speed up building common pipeline filters — a UX convenience for power users who build and maintain many saved views.

  3. 1mo ago

    🤖 Add Streak as a Claude connector

    ⚡ SPARK

    Streak's Claude connector is now one-click in Claude's connector settings — no server URL configuration required — enabling LLMs to read and update actual Streak pipeline data directly from a conversation, fitting the broader pattern of Streak meeting LLMs where they already are.

  4. 1mo ago

    📱 Data validation in Streak iOS and Android apps

    Data validation rules now apply on iOS and Android, closing a parity gap where reps on mobile could bypass the completeness rules set on desktop — pipeline data quality is now enforced across all surfaces.

  5. 2mo ago

    🗞️ Pipeline newsfeed: filter activity by teammate and event type

    Pipeline newsfeed now shows full activity history across the pipeline with person and event-type filters — useful for sales managers reviewing specific reps' activity or auditing what happened on a deal.

  6. 2mo ago

    👀 Real time collaboration: see who's viewing a deal in your pipeline

    Live avatars show who's currently in a deal, with a view history — real-time presence in the pipeline reduces duplicate work and collision without requiring Slack coordination, bringing Google Docs-style collaboration to CRM records.