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Streak

CRM
Velocity2.5

CRM built directly inside Gmail for managing pipelines in your inbox

Streak's Gmail CRM keeps adding AI fields and team presence, now on mobile too.

crmgmailai-autofillmcpmobile
◆Current state
Streak is a CRM inside Gmail that has spent 2026 connecting to AI: an MCP server that can create records, a one-click Claude connector, and October's AI autofill templates for lead scoring and account research. Automations can fire on new emails, calls and meeting notes. Mobile apps now show which teammates are viewing a deal, matching desktop.
◆Where it's heading
Streak is turning email activity into structured data that AI tools and automations can act on, while closing mobile parity gaps for reps. The AI work has moved from integrations with outside assistants to AI features inside the pipeline itself.
◆Prediction
More AI autofill templates and automation triggers are likely next; the entries do not show pricing changes for AI features.

◆Recent moves

  1. 1mo ago

    Streak adds AI autofill templates for deal scoring and research

    Streak adds AI autofill column templates with prewritten prompts for likelihood to close, deal size, customer industry and recent news. It packages AI research into CRM columns without prompt writing.

  2. 1mo ago

    📱 Viewing indicators in the Streak mobile app

    Viewing indicators reach the iOS and Android apps, showing who is in a deal now and who viewed it before. It continues the mobile parity work that brought data validation to the apps in July.

  3. 2mo ago

    ⚡️ Automations can now trigger on new emails, calls, and meeting notes

    ⚡ SPARK

    Automations can now fire on new emails, calls, and meeting notes — turning Streak's trigger model from manual box updates into reactive event-driven workflows. This closes the gap between communication activity and CRM automation without requiring a separate Zapier or Make setup.

  4. 2mo ago

    🔎 Filter suggestions in the saved view editor

    Pre-populated filter suggestions in the saved view editor speed up building common pipeline filters — a UX convenience for power users who build and maintain many saved views.

  5. 3mo ago

    🤖 Add Streak as a Claude connector

    ⚡ SPARK

    Streak's Claude connector is now one-click in Claude's connector settings — no server URL configuration required — enabling LLMs to read and update actual Streak pipeline data directly from a conversation, fitting the broader pattern of Streak meeting LLMs where they already are.

  6. 3mo ago

    📱 Data validation in Streak iOS and Android apps

    Data validation rules now apply on iOS and Android, closing a parity gap where reps on mobile could bypass the completeness rules set on desktop — pipeline data quality is now enforced across all surfaces.