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Streak

CRM
Velocity7.5

CRM built directly inside Gmail for managing pipelines in your inbox

Streak puts AI in the Gmail sidebar and cites its sources — the Gmail CRM bets on trust.

gmail-crmai-citationsdeal-contextsidebar-aipipeline-ux
Current state
Streak's stream is heavily AI-themed. The headline move is citations for AI outputs — Ask a Question, AI Autofill on timelines, and AI Autofill on web research now show inline chips and a source reference list pointing back to the exact email, meeting, note, or URL behind each claim. AI is also moving where deals happen: the Streak sidebar inside Gmail now offers full deal summaries and Q&A, mobile (iOS/Android) gets AI Q&A with voice dictation. Around the AI work the team has shipped pipeline ergonomics — a combined stages-and-columns manager, a rebuilt keyboard-driven saved view editor — and a steady drumbeat of AI Autofill and reporting fixes.
Where it's heading
Streak is positioning AI as the primary lens for understanding deal context, and citations are the move that makes that bet defensible: a CRM AI that hallucinates a quote is a liability, while one that points to the exact email is an asset. Putting full AI Q&A in the Gmail sidebar collapses the workflow further — sales reps never leave the inbox. The pipeline-management UX work in parallel reads like prep for power-user retention as AI raises the ceiling on what a single rep can manage.
Prediction
Expect AI Autofill citations to extend to mobile, AI-suggested next actions (draft reply, suggested follow-up date) to land in the Gmail sidebar, and pricing-tier pressure as Streak monetizes AI credits more aggressively. A bring-your-own-key option is a plausible follow-on if customers push back on credit-based AI pricing.

Recent moves

  1. 2d ago

    AI outputs now show inline citations and a source list

    ⚡ SPARK

    Streak's AI answers carry inline citation chips and a clickable reference section pointing back to the source email, meeting, note, or web page. Citations cover Ask a Question and AI Autofill — the move that makes Streak's AI claims auditable.

  2. 11d ago

    Deal summaries and Q&A land in the Gmail sidebar

    ⚡ SPARK

    Streak's Gmail sidebar now offers AI deal summaries and Q&A next to the active email thread, with one-click refresh and credit-priced calls. Reps stay inside Gmail for the full deal-review loop.

  3. 16d ago

    📱 AI Q&A now available in the Streak mobile app for iOS and Android

    AI Q&A lands in the iOS and Android apps with voice dictation, letting reps query a deal from the phone. A mobile-parity step rather than a directional one, but it makes the AI surface reachable from anywhere.

  4. 23d ago

    ⚙️ Combined stages and columns manager

    Stage manager and column manager merge into a single tabbed panel with real-time edits. A small but visible pipeline-config ergonomics gain.

  5. 23d ago

    ⚙️ Combined stages and columns manager

    Duplicate feed entry for the combined stages and columns manager; no additional content.

    View source ↗
  6. 1mo ago

    🔍 New saved view editor

    Saved-view filter editor is rebuilt around a keyboard-driven UI with chip-style filters and live preview. Power-user UX, but a real cadence improvement for heavy CRM operators.