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Streak

CRM
Velocity5.0

CRM built directly inside Gmail for managing pipelines in your inbox

www.streak.com ↗

Streak is wiring AI through the CRM, and now lets agents write to it

crmmcpai-assistantgmail-nativecollaboration
◆Current state
Streak is threading AI across its Gmail-native CRM. Its MCP server moved past read-only to let LLMs create boxes, move deals between stages, and add contacts and comments, while AI Q&A now spans the Gmail sidebar and the mobile app, and AI outputs carry inline citations back to the source email, note, or web page. The rest of the cadence is reliability work and a real-time collaboration layer showing who is viewing a deal.
◆Where it's heading
The direction is an AI-assisted CRM where the assistant can both read and act. Adding write capability to the MCP server is the pivot from 'ask about your pipeline' to 'let an agent update it,' and the citation work is the trust scaffolding that makes AI answers auditable enough to rely on. Streak is leaning on its Gmail-native position — meeting users where deals already live — rather than competing on standalone CRM breadth.
◆Prediction
Expect the agentic surface to widen (more write actions, deeper Gmail and calendar context) and citations to extend to more AI features, given how consistently recent releases pair AI capability with source transparency.

◆Recent moves

  1. 1d ago

    👀 Real time collaboration: see who's viewing a deal in your pipeline

    Live avatars now show who is viewing a deal in real time, plus a history of prior viewers — Google-Docs-style presence brought into the CRM. A collaboration nicety that helps teams avoid stepping on each other's deals.

  2. 21d ago

    🔧 June 2026 fixes & improvements

    A June roundup of fixes across automations, boxes, columns, imports, email, and tasks — many from user reports. Maintenance with no new user-facing capability.

  3. 1mo ago

    🤖 Expanded MCP capabilities: create boxes, contacts, and more from LLMs

    ⚡ SPARK

    Streak's MCP server gained write capability: LLMs can now create boxes, update fields, move deals between stages, and add contacts, organizations, and comments — not just read the pipeline. It turns the AI integration from a query surface into an action surface.

  4. 1mo ago

    📞 Improved phone number search

    Phone-number search now normalizes formatting so any variation of a number matches the same contact, across in-app search and the search API used by dialer integrations, with existing records backfilled. A quality fix, not new capability.

  5. 1mo ago

    📑 AI citations: See the sources for AI outputs

    AI outputs now show inline citation chips and a reference section, letting users jump to the exact email, meeting, note, or web page behind each claim across Ask-a-Question and Autofill. The trust layer that makes Streak's AI answers auditable.

  6. 2mo ago

    ✨ Deal summaries and Q&A in the Streak sidebar in Gmail

    AI deal summaries and Q&A arrived in the Streak sidebar in Gmail, letting users summarize a full deal or ask a targeted question next to an email thread, metered at one AI credit each. Extends the assistant to where users already work.