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Comparison · CRM

Keap vs Twenty

A side-by-side editorial comparison of Keap and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.

Shared themes:crm

Keap vs Twenty: at a glance

FeatureKeapTwenty
SectorCRMCRM
Velocity score0.010.0
Sparks · 30d00
Top themescrm, marketing-automation, thryv-platform, api-platformdeveloper-tooling, open-source, workflow-automation, crm
Last editorial update4mo ago4d ago
WebsiteVisit →Visit →

What is Keap?

Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.

Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.

Read the full Keap trajectory →

What is Twenty?

Twenty's sprint through v2.39-v2.40 stabilizes yarn pull and relicenses UI components as MIT.

Twenty is in a rapid patch cadence — multiple releases per day — focused on two parallel workstreams: hardening the yarn twenty pull code-sync command and cleaning up a licensing inconsistency. The twenty-ui package has been republished under MIT to resolve a stale AGPL dependency that blocked commercial use of the UI component library. Most patches are internal infrastructure fixes.

Read the full Twenty trajectory →

Keap vs Twenty: editorial side-by-side

Keap logo
Keap
CRM
0.0

Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.

◆ Current state

Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.

◆ Where it's heading

Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.

◆ Prediction

The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.

T10.0

Twenty's sprint through v2.39-v2.40 stabilizes yarn pull and relicenses UI components as MIT.

◆ Current state

Twenty is in a rapid patch cadence — multiple releases per day — focused on two parallel workstreams: hardening the yarn twenty pull code-sync command and cleaning up a licensing inconsistency. The twenty-ui package has been republished under MIT to resolve a stale AGPL dependency that blocked commercial use of the UI component library. Most patches are internal infrastructure fixes.

◆ Where it's heading

The yarn twenty pull feature (write an installed application back to source code) is the main forward-looking investment in this window. The v2.40.0 fix completing the 'not exported yet' list shows this feature is being actively hardened for production use. With the MIT relicense of the UI components, the conditions for third-party developers building on top of Twenty's frontend are cleaner.

◆ Prediction

The pull/export workflow will reach stability around v2.41-v2.42, with export coverage for the currently unsupported types (roles, permissions, logic functions) arriving in subsequent patches. The MIT relicense may accelerate third-party component usage once it propagates through dependent registries.

Alternatives to Keap and Twenty

Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or Twenty.

See all Keap alternatives → · See all Twenty alternatives →

Recent activity from Keap and Twenty

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 5d agoTwentyTwenty v2.40.0: pull sync page now lists all unexported kinds
  2. 6d agoTwentyTwenty SDK v2.40.0 — twenty-ui relicensed MIT, resolves AGPL conflict
  3. 6d agoTwentytwenty/v2.39.5
  4. 6d agoTwentyTwenty UI v1.0.0-alpha.2 — relicensed MIT
  5. 6d agoTwentytwenty/v2.39.4
  6. 7d agoTwentytwenty/v2.39.3
  7. 7mo agoKeapLegal/privacy footer (scraper noise)
  8. 8mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
  9. 9mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
  10. 10mo agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
  11. 10mo agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available
  12. 10mo agoKeapGrow 2025 Product Recap: Innovations You Need to Know

Frequently asked questions

What is the difference between Keap and Twenty?

Both compete on the same themes — crm — within CRM. Twenty is currently shipping more aggressively (velocity 10.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Keap better than Twenty?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Twenty is currently shipping more aggressively (velocity 10.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.

What are the best alternatives to Keap?

Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.

What are the best alternatives to Twenty?

Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty for the full list with editorial commentary on each.