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Keap

CRM
Velocity0.0

CRM and marketing automation platform for small businesses with sales pipeline management

www.keap.com ↗

Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.

crmmarketing-automationthryv-platformapi-platformsmall-businessmonthly-updates
◆Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.

◆Recent moves

  1. 3mo ago

    Legal/privacy footer (scraper noise)

    Scraper-captured legal/privacy footer, not a product release. Useful only as a marker that the changelog feed sometimes catches policy pages.

    View source ↗
  2. 4mo ago

    December Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility

    December roundup covered scheduling improvements, clearer reporting, and API V2 work — closing 2025 on the same monthly-cadence pattern. Bundles incremental wins rather than a single directional move.

    View source ↗
  3. 5mo ago

    November Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools

    November bundle focused on email, branding, and contact segmentation/engagement — branded under Thryv rather than Keap, reinforcing the platform-merge direction.

    View source ↗
  4. 6mo ago

    Thryv API Update: Full Feature Parity and New SDKs Now Available

    ⚡ SPARK

    The Thryv v2 REST API reached feature parity with the legacy XMLRPC API, with new SDKs released alongside. This is the deeper change behind the Keap→Thryv brand consolidation visible in monthly updates.

    View source ↗
  5. 6mo ago

    October Product Update: Work Faster and Stay Organized with New Automation Tools

    October update tied to the Grow 2025 conference: new automation tools positioned as productivity helpers for small business owners. Standard quarterly-event drumbeat.

    View source ↗
  6. 6mo ago

    Grow 2025 Product Recap: Innovations You Need to Know

    Grow 2025 conference recap with multiple product announcements bundled together. Less a single feature and more a marketing wrapper around the same monthly-cadence releases.

    View source ↗