Bitrix24
Bitrix24's blog explains MCP for small teams; still no product releases.
A side-by-side editorial comparison of Thryv and Less Annoying CRM — release velocity, themes, recent moves, and the top alternatives to consider.
| Feature | Thryv | Less Annoying CRM |
|---|---|---|
| Sector | CRM | CRM |
| Velocity score | 6.3 | 5.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | local-seo, ai-search, lead-scoring, small-business | small-business-crm, customer-requests, contact-records, search |
| Last editorial update | 2mo ago | 9d ago |
| Website | Visit → | — |
Thryv's feed is a marketing blog; the product news hides between the SEO posts.
Thryv publishes several posts a week and nearly all of them are search-optimized guides aimed at small-business owners: local search, AI search, HVAC SEO, holiday slogans. Genuine product announcements surface roughly once a week and are easy to miss in the stream. The most recent is Projected ROI, which estimates what a business's marketing leads could be worth.
Less Annoying CRM lets users pin notes to the top of a contact
LACRM ships slowly and from user requests. Two weeks after October's bundle of six features (scratchpad widget, custom contact labels, event and task search, history filters), it added pinned notes that stay at the top of a contact or company record. Earlier in the year came configurable task views, rich text fields, undo merge and relative date filters.
Thryv publishes several posts a week and nearly all of them are search-optimized guides aimed at small-business owners: local search, AI search, HVAC SEO, holiday slogans. Genuine product announcements surface roughly once a week and are easy to miss in the stream. The most recent is Projected ROI, which estimates what a business's marketing leads could be worth.
The company is positioning around AI search as the thing small businesses need help being found in, and the product work follows the same line: AI lead scoring, projected ROI, and the done-for-you Boosts services. Thryv is selling interpretation of marketing data rather than more places to publish it. The content cadence is a demand-generation engine and says more about the sales motion than the roadmap.
Expect more AI-branded analytics layered onto lead data the platform already holds -- scoring, attribution, value estimates -- announced in this same blog stream. The entries show no movement on pricing or packaging.
LACRM ships slowly and from user requests. Two weeks after October's bundle of six features (scratchpad widget, custom contact labels, event and task search, history filters), it added pinned notes that stay at the top of a contact or company record. Earlier in the year came configurable task views, rich text fields, undo merge and relative date filters.
The work stays on the daily record view: making the current state of a client easier to see as history grows. No AI, pricing or integration moves appear in the entries.
More small record-view and search features, either one at a time or as another bundle, are the likely next step.
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Thryv or Less Annoying CRM.
Bitrix24's blog explains MCP for small teams; still no product releases.
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
folk adds a command panel and quick-add tasks after its agent-era repositioning.
folk now pitches itself as the CRM for the agent era.
See all Thryv alternatives → · See all Less Annoying CRM alternatives →
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
They serve adjacent needs but don't currently overlap on shipped themes. Thryv is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Thryv is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
Top Thryv alternatives in CRM are ranked by recent ship velocity. Browse the "Thryv alternatives" section above for the current picks, or visit /alternatives/thryv for the full list with editorial commentary on each.
Top Less Annoying CRM alternatives in CRM are ranked by recent ship velocity. Browse the "Less Annoying CRM alternatives" section above for the current picks, or visit /alternatives/less-annoying-crm for the full list with editorial commentary on each.