Less Annoying CRM vs Twenty
Side-by-side trajectory, velocity, and editorial themes.
Less Annoying CRM keeps shipping the small stuff users have asked for, and one big workflow piece.
LACRM is in steady customer-driven iteration mode — task customization, rich text fields, undo on destructive actions, twelve small requested features in a single release. The standout from the past six months is automations, which finally gives the product a workflow primitive comparable to higher-end CRMs without abandoning its simplicity-first positioning.
The product is broadening from contact management into light workflow tooling — automations, update forms, deeper Zapier hooks — while continuing to invest in the unglamorous quality-of-life work (relative date filters, undo merge, group search). It is positioning against feature-rich competitors by being the CRM that respects the user's time, not by matching feature surface area.
Expect automations to grow more triggers and conditions over the next quarter, especially around forms and pipeline movement, since the foundation just landed and Zapier integration coverage is being filled in. The next user-visible bet is likely a reporting or dashboard improvement, since visibility hasn't moved while the workflow surface has.
Twenty is building an AI-native, app-extensible CRM behind a wall of release churn
Twenty ships continuously, and the recent window mixes heavy security dependency bumps and upgrade-migration fixes with real platform direction: an SDK runAgent() so apps can invoke agents, a People Data Labs enrichment app, apps that extend existing views, a call-recording object, and AI credit/billing plumbing. A UI package rewrite (twenty-new-ui becoming twenty-ui) is underway in parallel.
Two structural bets stand out. First, an app/extension platform: SDK primitives, defineViewField, and scaffolded apps point at third parties building on Twenty rather than just configuring it. Second, AI woven into the core — agent chat, billed AI credits, and agents callable from logic functions. Much of the visible churn is the unglamorous migration and security work that keeps a fast-moving open-source CRM upgradeable.
Expect the enrichment app and app-agent SDK to move from scaffolding toward shipped features, and the twenty-ui package rename to land as a public UI release.
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