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Comparison · CRM
Keap vs IntegCRM
A side-by-side editorial comparison of Keap and IntegCRM — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:crm
Keap vs IntegCRM: at a glance
What is Keap?
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
What is IntegCRM?
IntegCRM adds document folders, turning back to client records after two email releases.
IntegCRM ships roughly one feature a month across invoices, bookings, forms and marketing email. The newest release lets users organize a client's documents into folders, after a pre-send spam check and mobile view controls in the email builder. The posts are headline-only with category tags, so the depth of each change is not visible.
Keap vs IntegCRM: editorial side-by-side
Keap
0.0CRM
Keap is folding deeper into the Thryv platform; the v2 REST API just hit parity.
◆ Current state
Keap publishes a regular monthly product roundup covering automations, email, branding, and reporting. The biggest single move in the last cycle is the Thryv v2 REST API reaching full feature parity with the legacy XMLRPC API, with new SDKs alongside it. Branding and copy across recent updates increasingly leads with Thryv rather than Keap, suggesting the post-acquisition merge is now visible in product surfaces.
◆ Where it's heading
Keap is on a steady CRM-feature cadence — scheduling, segmentation, email deliverability, automation triggers — while the underlying platform shifts under the Thryv brand and API. Developer ecosystem work (v2 REST + SDKs) signals an attempt to revive third-party integration momentum that XMLRPC was bottlenecking. Expect Keap-branded surfaces to keep narrowing as Thryv consolidates the small-business suite.
◆ Prediction
The XMLRPC API has a deprecation window coming — likely a public timeline within a quarter or two. Cross-product features (booking, reputation, marketing) will increasingly land as Thryv-branded rather than Keap-branded, accelerating the brand transition.
IntegCRM
5.0CRM
IntegCRM adds document folders, turning back to client records after two email releases.
◆ Current state
IntegCRM ships roughly one feature a month across invoices, bookings, forms and marketing email. The newest release lets users organize a client's documents into folders, after a pre-send spam check and mobile view controls in the email builder. The posts are headline-only with category tags, so the depth of each change is not visible.
◆ Where it's heading
The recent run of releases points at email marketing as the active build area, after a year spent on invoicing and bookings. Back-to-back email-builder releases suggest IntegCRM wants campaigns to work inside the CRM without a separate email tool.
◆ Prediction
More email-builder work looks likely, plausibly deliverability or campaign reporting, though the headline-only changelog makes the specifics hard to call.
Alternatives to Keap and IntegCRM
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keap or IntegCRM.
Twenty
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
Twenty
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
GroupOffice
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
Folk
folk adds a command panel and quick-add tasks after its agent-era repositioning.
Folk
folk now pitches itself as the CRM for the agent era.
See all Keap alternatives → · See all IntegCRM alternatives →
Recent activity from Keap and IntegCRM
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 8d agoIntegCRMOrganize your client’s documents using folders
- 16d agoIntegCRMPre-send Spam Check
- 19d agoIntegCRMMobile View Controls: Email on Small Screens
- 1mo agoIntegCRMNew Big Feature: Invoice Custom Layouts
- 2mo agoIntegCRMChangelog index page (no release content)
- 2mo agoIntegCRMCustom Fields Grouping and Bulk Actions
- 9mo agoKeapLegal/privacy footer (scraper noise)
- 10mo agoKeapDecember Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility
- 11mo agoKeapNovember Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools
- 1y agoKeapOctober Product Update: Work Faster and Stay Organized with New Automation Tools
- 1y agoKeapThryv API Update: Full Feature Parity and New SDKs Now Available ⚡
- 1y agoKeapGrow 2025 Product Recap: Innovations You Need to Know
Frequently asked questions
What is the difference between Keap and IntegCRM?
Both compete on the same themes — crm — within CRM. IntegCRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Keap better than IntegCRM?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. IntegCRM is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Keap?
Top Keap alternatives in CRM are ranked by recent ship velocity. Browse the "Keap alternatives" section above for the current picks, or visit /alternatives/keap for the full list with editorial commentary on each.
What are the best alternatives to IntegCRM?
Top IntegCRM alternatives in CRM are ranked by recent ship velocity. Browse the "IntegCRM alternatives" section above for the current picks, or visit /alternatives/integcrm for the full list with editorial commentary on each.