← Back to home
Comparison · CRM

Act vs Phorest

A side-by-side editorial comparison of Act and Phorest — release velocity, themes, recent moves, and the top alternatives to consider.

Act vs Phorest: at a glance

FeatureActPhorest
SectorCRMCRM
Velocity score6.35.0
Sparks · 30d00
Top themescrm, payments, ux modernization, smbsalon-software, booking, staff-management, pricing
Last editorial update4mo ago14d ago
WebsiteVisit →Visit →

What is Act?

Act! pivots from CRM-only to payment processor while modernizing its Cloud UX.

Act! is in the middle of a methodical Cloud modernization, rebuilding list views, navigation, and notifications to match the consistency users expect from modern CRMs. Alongside that polish work, Act! has just shipped Act! Payments via Propelr — turning the CRM into a place where credit card transactions close, not just leads. The product is still recognizably a small-business CRM, but its surface area is widening.

Read the full Act trajectory →

What is Phorest?

Phorest keeps handing salon owners the settings they used to phone support about

Phorest is salon and clinic management software shipping small, well-scoped changes every week or two, written in the voice of the front desk. The recent run is dominated by giving owners control they previously had to request: adding product brands without contacting Phorest, per-staff-per-service pricing, per-staff online booking visibility, and finer permissions on who may edit service versus retail prices. Around that sit operational tools like geofenced clock-in on the mobile app.

Read the full Phorest trajectory →

Act vs Phorest: editorial side-by-side

Act logo
Act
CRM
6.3

Act! pivots from CRM-only to payment processor while modernizing its Cloud UX.

◆ Current state

Act! is in the middle of a methodical Cloud modernization, rebuilding list views, navigation, and notifications to match the consistency users expect from modern CRMs. Alongside that polish work, Act! has just shipped Act! Payments via Propelr — turning the CRM into a place where credit card transactions close, not just leads. The product is still recognizably a small-business CRM, but its surface area is widening.

◆ Where it's heading

The release cadence shows two parallel tracks: weekly UX rationalization (notification center, list parity, faster task editing) and category expansion through embedded financial services. Act! is following the same playbook HubSpot and Pipedrive have run — keep the legacy users happy with quality-of-life work while quietly bolting on revenue-bearing features that compete with Stripe-adjacent SMB tools. Payments is the most directional move in years.

◆ Prediction

Expect deeper payments integration next — recurring billing tied to opportunities, dunning workflows from the contact record, and likely a payments-driven pricing tier that monetizes transaction volume rather than seats.

P5.0

Phorest keeps handing salon owners the settings they used to phone support about

◆ Current state

Phorest is salon and clinic management software shipping small, well-scoped changes every week or two, written in the voice of the front desk. The recent run is dominated by giving owners control they previously had to request: adding product brands without contacting Phorest, per-staff-per-service pricing, per-staff online booking visibility, and finer permissions on who may edit service versus retail prices. Around that sit operational tools like geofenced clock-in on the mobile app.

◆ Where it's heading

The through-line is decentralising configuration to the salon and making the booking model match how these businesses actually run. Nearly every recent release either removes a support ticket or lets one staff member be treated differently from another — different price, different online availability, different qualifications. The multi-service booking flow extends the same thinking to the client-facing side, where a visit involving two practitioners was previously modelled as an edge case.

◆ Prediction

Per-staff settings have now landed for price, online visibility and qualifications separately; the obvious next step is a single staff-level view that shows all three together, since the release notes already admit owners are hopping between screens to check them.

Alternatives to Act and Phorest

Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Act or Phorest.

See all Act alternatives → · See all Phorest alternatives →

Recent activity from Act and Phorest

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 15d agoPhorestBooking multiple services with multiple staff? Now way easier to mix up who's doing what 💇
  2. 20d agoPhorestChoose which team members show up for online bookings — service by service
  3. 26d agoPhorestPermissions to change service / retail prices
  4. 29d agoPhorestAdd New Brands
  5. 29d agoPhorestPricing just got personal
  6. 1mo agoPhorestGeofencing Clock In/Out on Phorest Go
  7. 4mo agoActAccept Payments with Act! Advantage
  8. 4mo agoActAccept Payments with Act! Advantage
  9. 5mo agoActNotification Center and List Experience Enhancements
  10. 5mo agoActNotification Center and List Experience Enhancements Date of Release 02/27/26 This update enhances usability across Act!
  11. 5mo agoActNotification Center and Added Email Campaign Support
  12. 5mo agoActNotification Center and Email Campaign Support

Frequently asked questions

What is the difference between Act and Phorest?

They serve adjacent needs but don't currently overlap on shipped themes. Act is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Act better than Phorest?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Act is currently shipping more aggressively (velocity 6.3 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.

What are the best alternatives to Act?

Top Act alternatives in CRM are ranked by recent ship velocity. Browse the "Act alternatives" section above for the current picks, or visit /alternatives/act for the full list with editorial commentary on each.

What are the best alternatives to Phorest?

Top Phorest alternatives in CRM are ranked by recent ship velocity. Browse the "Phorest alternatives" section above for the current picks, or visit /alternatives/phorest for the full list with editorial commentary on each.