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OneSignal alternatives

The best OneSignal alternatives in marketing automation tools, ranked by Sparkpulse's velocity_score.

Updated Nov 14, 2026

Looking for the best alternatives to OneSignal? Sparkpulse tracks and ranks 12 alternatives in marketing automation tools by shipping velocity — how frequently each ships meaningful updates, verified from official changelogs. For reference, OneSignal shipped 0 meaningful updates in the last 30 days and carries a velocity score of 5.0 out of 10 in 2026. The alternatives below are ranked the same way, so you're comparing real release momentum, not marketing claims.

About OneSignal

OneSignal is moving from measuring sends to measuring whether people came back.

OneSignal's feed is dominated by marketing content — platform comparisons, seasonal playbooks, deliverability explainers — with actual releases collected into a monthly roundup. August's roundup names three areas: new retention metrics, a Journeys API, and protections for sender reputation. The roundup body is a teaser, so the scope of each is not readable from the feed itself.

Velocity 5.0 · Last update 2mo ago

Read the full OneSignal trajectory →

Top 12 alternatives to OneSignal

Ranked by recent ship velocity. Tap any card for the full editorial breakdown, or pivot to a head-to-head.

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OneSignal vs alternatives — shipping velocity at a glance

Velocity score (0–10) and meaningful releases shipped in the last 30 days, from official changelogs. Higher = shipping faster.

ProductVelocitySparks · 30dFocus areasLatest release
OneSignal (baseline)5.00retention metricsjourneys apideliverability—
n8n6.30workflow automationai agentsv3 migration—
Gumloop6.30ai agentsagent governanceenterprise—
Craft CMS6.31cmslaravelai-assistantCraft 6 beta adds Ask AI, a command palette and draft compare
MailBeez5.00email-marketingzencartv5-rewrite—
Buttondown5.00newsletterseditoraccessibility—
GetResponse5.00email-marketingai-agentsmcp—
Pimcore5.00pimdamsecurity-patch—
OpenEMM5.00email-marketingself-hostedrelease-cadence—
Moosend5.00email-marketingmarketing-automationcontent-marketing—
Ghost5.00membershipemail automationmember data—
Optimove5.00marketing-automationcrm-dataapi-deprecation—
Customer.io5.00experimentsdesign-studiosms—

The 12 best OneSignal alternatives, in depth

1. n8n · velocity 6.3

N8n fixes executions being redacted when they used global credentials, on three lines.

Its velocity score of 6.3/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, n8n focuses on workflow automation, ai agents and v3 migration.

n8n and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

2. Gumloop · velocity 6.3

Gumloop 13.6 gives admins one set of rules for every tool an agent touches.

Its velocity score of 6.3/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, Gumloop focuses on ai agents, agent governance and enterprise.

Gumloop and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

3. Craft CMS · velocity 6.3

Craft 6 reaches beta with an AI assistant that edits content through its own MCP tools.

Over the last 30 days Craft CMS shipped 1 meaningful update vs OneSignal's 0, most recently “Craft 6 beta adds Ask AI, a command palette and draft compare”. Its velocity score of 6.3/10 blends that with longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, Craft CMS focuses on cms, laravel and ai assistant.

Over the last 30 days Craft CMS has been shipping faster than OneSignal — a point in its favour if release momentum matters to you.

4. MailBeez · velocity 5.0

MailBeez V5 arrives with a redesigned workspace, dark mode and V5-ready modules.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, MailBeez focuses on email marketing, zencart and v5 rewrite.

MailBeez and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

5. Buttondown · velocity 5.0

Buttondown lets writers reorder editor blocks without a mouse.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, Buttondown focuses on newsletters, editor and accessibility.

Buttondown and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

6. GetResponse · velocity 5.0

GetResponse now ships a playbook so AI agents can run its email marketing.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, GetResponse focuses on email marketing, ai agents and mcp.

GetResponse and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

7. Pimcore · velocity 5.0

Pimcore 2026.3.5 tightens permission checks across WebDAV, previews and versions.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, Pimcore focuses on pim, dam and security patch.

Pimcore and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

8. OpenEMM · velocity 5.0

OpenEMM 26.11 reaches GA eight days after its beta.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, OpenEMM focuses on email marketing, self hosted and release cadence.

OpenEMM and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

9. Moosend · velocity 5.0

Moosend's feed is still all blog posts; no product release in nearly three months.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, Moosend focuses on email marketing, marketing automation and content marketing.

Moosend and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

10. Ghost · velocity 5.0

Ghost lets publishers store their own member details in custom fields.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, Ghost focuses on membership, email automation and member data.

Ghost and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

11. Optimove · velocity 5.0

Optimove gives customers until January to move to its new Data Connections API.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, Optimove focuses on marketing automation, crm data and api deprecation.

Optimove and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

12. Customer.io · velocity 5.0

Customer.io puts experiments inside automations and makes Design Studio the default editor.

Its velocity score of 5.0/10 reflects longer-term release cadence.

Where OneSignal leans on retention metrics, journeys api and deliverability, Customer.io focuses on experiments, design studio and sms.

Customer.io and OneSignal have shipped at a similar pace over the last 30 days, so the decision comes down to fit and feature depth.

Frequently asked questions

What are the best alternatives to OneSignal?

The top OneSignal alternatives we currently track in marketing automation tools are n8n, Gumloop, Craft CMS, MailBeez, Buttondown, ranked by recent ship velocity.

How is this list of OneSignal alternatives ranked?

Alternatives are ranked by Sparkpulse's velocity_score — release cadence + 30-day spark count + sector-relative ship rate.

Can I compare OneSignal directly with one of these alternatives?

Yes — every card has a "Compare with OneSignal" link to a side-by-side /compare page.