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Optimove

MKT AUTO
Velocity5.0

Customer-led marketing platform for orchestrating personalized multichannel campaigns.

www.optimove.com ↗

Optimove gives customers until January to move to its new Data Connections API

marketing-automationcrm-dataapi-deprecationloyaltyapi-development
◆Current state
Optimove keeps building out its APIs. Data Connections API V2 is rolling out gradually and V1 is deprecated, with a switch-over deadline of 11 January 2027. Earlier this month a bulk endpoint arrived to delete up to 10,000 customer profiles per request; before that the work centred on loyalty and gamification endpoints.
◆Where it's heading
After months of additive endpoints, Optimove is now retiring old API versions, which puts work on integrators' calendars. The pattern points to a data layer being consolidated alongside the loyalty features.
◆Prediction
Migration guidance and reminders for the V1 sunset are likely before January; the notes do not say what V2 changes, so the size of the migration is unclear.

◆Recent moves

  1. 4d ago

    Data Connections API (V2) released

    Data Connections API V2 replaces V1, which is deprecated with an 11 January 2027 cut-off. A forced migration for integrators, though the entry does not describe what is different in V2.

    View source ↗
  2. 10d ago

    Optimove API: Delete Customers endpoint

    A bulk Delete Customers endpoint removes up to 10,000 profiles per request, with results sent to a callback URL. It moves the API from engagement features into data hygiene, though batch-ingested customers can't be deleted yet.

    View source ↗
  3. 1mo ago

    Loyalty System API: list leaderboards for a player

    A player-scoped leaderboard endpoint and a targetGroupIds field let developers show each player only the leaderboards and tournaments meant for their segment. It links the loyalty API to Optimove's target groups, a step beyond the store and purchase mechanics shipped in September.

    View source ↗
  4. 2mo ago

    Gamify API: Loyalty Store Catalog and Purchase Endpoints

    Four new endpoints complete the loyalty store workflow: rendering a catalog, completing a purchase, and integrating both into the existing widget load/action flows. This makes the Gamify API sufficient for a full loyalty commerce implementation without requiring backend workarounds.

    View source ↗
  5. 2mo ago

    Gamify API: Corrected Code Samples Across all Endpoints

    Documentation fix — corrected code samples across Gamify API endpoints. No behavioral change.

    View source ↗
  6. 2mo ago

    Gamify API: Campaign Participation Token

    The campaign participation token endpoint creates the link between an Optimove customer identity and a Minigames campaign session — a necessary primitive for personalizing gamified experiences at the individual player level.

    View source ↗