LoginSign Up
← Back to all sparks
O

Optimove

MKT AUTO
Velocity5.0

Customer-led marketing platform for orchestrating personalized multichannel campaigns.

www.optimove.com ↗

Optimove is quietly building a loyalty-and-gamification platform out through its developer API.

marketing-automationloyaltygamificationdeveloper-apicrmengagement
◆Current state
Optimove's changelog is dominated by developer-facing API work, with a clear center of gravity: the Loyalty System API launched in May and has since gained level-claiming, calculated-reward missions, and a documented events schema. Around it sits routine maintenance — an SMS Unsubscribes V2, documentation corrections, and newly documented query parameters.
◆Where it's heading
The loyalty and gamification surface is where Optimove is investing. In under two months the API went from a 20-endpoint v1 to supporting player-claimed rewards and dynamic, event-calculated missions — a move from static loyalty tiers toward programmable, real-time engagement mechanics. The rest of the API is in steady upkeep.
◆Prediction
Expect the Loyalty System API to keep expanding — more event types, richer mission logic, and tooling to let customers build custom loyalty frontends on top of it.

◆Recent moves

  1. 10h ago

    Conditional Execution endpoints — clearer parameters, responses, and error handling

    View source ↗
  2. 1d ago

    API Reference corrections: request body parameter types

    A documentation fix correcting two request-body parameter types that could cause failed requests — maintenance, not a capability change.

    View source ↗
  3. 1d ago

    Customer Execution Details By Campaign — customer attribute parameters documented

    Documents two optional query parameters (CustomerAttribute and its delimiter) on an existing campaign endpoint — a reference improvement rather than new functionality.

    View source ↗
  4. 15d ago

    SMS Unsubscribes API V2 now available

    A second version of the SMS Unsubscribes API with refreshed request/response shapes and explicit partial-success batch handling — incremental hardening of the messaging-compliance surface.

    View source ↗
  5. 21d ago

    Loyalty Events Schema

    Adds reference documentation for the nine loyalty and gamification event types Optimove emits — supporting material for the loyalty buildout, not a new capability itself.

    View source ↗
  6. 29d ago

    Loyalty System API: Level Claiming and Calculated Reward Missons

    Extends the young Loyalty System API with player-claimed level rewards, replacing automatic granting, plus calculated-reward missions that issue dynamic amounts per event — the API maturing from static tiers toward programmable mechanics.

    View source ↗