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Customer.io

MKT AUTO
Velocity5.0

Customer.io puts experiments inside automations and makes Design Studio the default editor.

experimentsdesign-studiosmsemail-analyticslocalizationjourneys
◆Current state
Customer.io is consolidating messaging work into its own canvas. On November 9 Design Studio became the default email editor, covering SMS, WhatsApp and inbox messages too, and Experiments arrived for testing whole multi-step paths inside an automation. The week before brought dynamic SMS senders by country, click heatmaps and per-language rules for auto-translate, after sign-up forms, the Object trigger and new API keys.
◆Where it's heading
Releases are moving testing, translation and content creation into the places teams already build journeys, so fewer steps need an outside tool. Daily-cadence shipping across messaging, data and AI translation suggests a broad push rather than one flagship bet.
◆Prediction
Expect Design Studio to add the channels it says are coming and Experiments to gain reporting or winner automation inside the workflow view.

◆Recent moves

  1. 4d ago

    Quiet hours hold SMS until recipients' local sending hours

    SMS and MMS sends now wait for each recipient's local sending hours, worked out from the phone number, across automations, broadcasts and one-time sends. It turns a compliance chore into a single workspace setting.

    View source ↗
  2. 5d ago

    Design Studio is now the default email editor

    Design Studio replaces the old editor as the default for new emails, with block and code modes and shared Styles for branding. It is the content-side half of the consolidation that Experiments brings to journey testing.

    View source ↗
  3. 5d ago

    Run experiments in your automations

    Experiments let teams test single messages or entire multi-step paths inside an automation and pick a winner without leaving the workflow. It extends A/B testing from message level to journey level, the biggest functional change in this batch.

    View source ↗
  4. 8d ago

    New click heatmaps show how people engage with your emails

    Click heatmaps overlay each tracked link with its click count on the email itself, now counting duplicate links separately. It turns link metrics into a layout question teams can act on.

    View source ↗
  5. 8d ago

    Dynamic senders: automatically use the right SMS sender

    Dynamic senders pick the right SMS number for each recipient's country from one setup, with a default or skip rule for unmatched numbers. It removes the need to split international SMS sends by hand.

    View source ↗
  6. 9d ago

    Set language rules for auto-translated messages

    Workspace language rules feed tone, style and word choices into auto-translate for each language. It makes the AI translation feature controllable enough for brand-sensitive sends.

    View source ↗