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GetResponse

MKT AUTO
Velocity5.0

Online marketing platform with email, landing pages, and automation

www.getresponse.com ↗

GetResponse adds AI-powered template search — describe a workflow, get an automation.

email-automationai-discoveryecommercesegmentsmarketing-automation
◆Current state
GetResponse is layering natural-language workflow discovery on top of its automation engine. Users can now describe what they want and the platform surfaces matching templates, replacing the manual browse-and-select experience. A new segment-to-workflow path cuts the setup work for audience-triggered automations, and ecommerce blocks now show promo pricing and viewed-but-not-purchased product recommendations. Regulatory compliance tooling was added for French and Italian open-tracking rules.
◆Where it's heading
GetResponse is converging its email, ecommerce data, and audience segmentation layers into tighter workflows — segments feed automations directly, behavioral product data feeds email blocks. The AI template finder is the first step toward natural-language automation building; the trajectory points toward reducing setup time rather than adding new automation categories. The ecommerce additions follow the same pattern: reducing the gap between store data and email content.
◆Prediction
The next step is likely AI-generated automation flows (not just template matching) based on contact segment behavior — moving from 'find the right template' to 'generate the right flow' for a described goal.

◆Recent moves

  1. 16d ago

    AI-powered automation template search

    Users can now describe an automation goal in plain language and GetResponse returns matching templates. This reduces the expertise barrier for setting up complex flows, fitting the broader push toward reducing manual configuration in the automation builder.

  2. 21d ago

    Launch automations directly from a segment

    Any saved segment can now be the direct entry point for a new automation workflow, skipping the separate setup of trigger conditions. This tightens the loop between audience definition and automated engagement.

  3. 28d ago

    New block: recommend products your shoppers considered

    A new content block shows each shopper the specific products they viewed but didn't buy, available in newsletters and automation messages. This extends the browse-abandonment use case that was previously only available for cart abandonment, bringing behavioral personalization to more message types.

  4. 1mo ago

    New open tracking controls to help you stay ahead of email regulations

    New open tracking controls let French and Italian senders comply with CNIL and Garante guidance on pixel-based tracking. A compliance-driven addition rather than a capability expansion, but necessary for European senders to stay within regulatory guidance.

  5. 1mo ago

    A feature you've been asking for...Promo prices are here 🔥

    Product blocks in emails now display original and sale prices side by side across six connected store platforms. A consistently requested ecommerce feature that makes promotional pricing visible without manual workarounds.

  6. 1mo ago

    13 pre-built ecommerce segments ready to use

    GetResponse now ships 13 ready-made segments (abandoned cart, repeat buyers, first-time buyers, etc.) that activate on store connection. This eliminates the build-your-own segment step for the most common ecommerce audience cuts, fitting the pattern of reducing setup friction across the platform.