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OneSignal

MKT AUTO
Velocity5.0

Customer engagement platform for push, email, SMS, and in-app

onesignal.com ↗

OneSignal is moving from measuring sends to measuring whether people came back.

retention metricsjourneys apideliverabilitypush notificationscontent marketing
◆Current state
OneSignal's feed is dominated by marketing content — platform comparisons, seasonal playbooks, deliverability explainers — with actual releases collected into a monthly roundup. August's roundup names three areas: new retention metrics, a Journeys API, and protections for sender reputation. The roundup body is a teaser, so the scope of each is not readable from the feed itself.
◆Where it's heading
The direction implied is a shift from counting sends to measuring return behavior, plus programmatic access to journeys that were previously assembled in the interface. Both suit a buyer running messaging as infrastructure rather than as campaigns. The surrounding content consistently positions OneSignal against Firebase and other push platforms on AI handling.
◆Prediction
With a Journeys API named but not detailed, the next concrete release is likely the SDK or documentation work that makes journeys fully scriptable. The entries do not show enough to say how far the retention metrics reach.

◆Recent moves

  1. 20d ago

    August roundup: retention metrics, Journeys API, sender protections

    August's roundup names new retention metrics, a Journeys API, and sender-reputation protections. It is the only recent entry describing shipped product rather than marketing content, but the body is a teaser that does not establish the scope of any of the three.

    View source ↗
  2. 26d ago

    Onboarding For Apps That Have Nothing to Say Yet

    A retention argument about users who have not acted yet, built on signals available before first use. Marketing content, not a product change.

    View source ↗
  3. 26d ago

    6 Underused Sends for Behavior-Led Engagement Strategies

    A list of six re-engagement triggers drawn from external or rarely tracked signals. Educational content with no release attached.

    View source ↗
  4. 26d ago

    Back-to-School Isn't Just for Retail Apps

    A seasonal campaign argument aimed at non-retail apps. No product change.

    View source ↗
  5. 1mo ago

    The Real Cost of Being the Only One Who Understands Your Messaging Stack

    An opinion piece on being the only person who understands the messaging stack. No product change.

    View source ↗
  6. 1mo ago

    7 Best Push Notification Platforms in 2026 (Compared)

    A ranked comparison of seven push platforms, scored on AI and accessibility rather than volume. Positioning content rather than a release.

    View source ↗