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Comparison · E-comm
Wix vs Squarespace
A side-by-side editorial comparison of Wix and Squarespace — release velocity, themes, recent moves, and the top alternatives to consider.
Wix vs Squarespace: at a glance
What is Wix?
Wix is letting agencies describe an automation in chat and get a working endpoint back.
The captured window is half real releases, half page furniture — two entries are follow-button confirmations and one is a bare category label. The substantive items are WhatsApp order notifications for restaurants, scheduled drafts for Wix Groups, and custom actions that turn any Wix app event into an automation step.
What is Squarespace?
Squarespace adds a business account and spending card, plus SMS campaigns for the holidays.
Squarespace's November update opens Squarespace Balance to eligible US Squarespace Payments merchants: one account for payouts with same-day access to earnings, rewards on saved money and a spending card, run through Stripe and partner banks. The same update adds SMS Campaigns with consent and opt-out built in, and price and availability product filters. It follows October's customer profiles, transactional email and new Link payment methods.
Wix vs Squarespace: editorial side-by-side
Wix
0.0E-COMM
Wix is letting agencies describe an automation in chat and get a working endpoint back.
◆ Current state
The captured window is half real releases, half page furniture — two entries are follow-button confirmations and one is a bare category label. The substantive items are WhatsApp order notifications for restaurants, scheduled drafts for Wix Groups, and custom actions that turn any Wix app event into an automation step.
◆ Where it's heading
The pattern is automation aimed at the agencies and partners who build on Wix rather than at end customers. Custom actions in particular make the automation platform extensible from a chat description, which shifts integration work from development to specification.
◆ Prediction
Expect the custom actions surface to widen across more Wix app events, though the feed's quality makes it hard to see the full release stream — several captured entries carry no product content at all.
Squarespace
6.3E-COMM
Squarespace adds a business account and spending card, plus SMS campaigns for the holidays.
◆ Current state
Squarespace's November update opens Squarespace Balance to eligible US Squarespace Payments merchants: one account for payouts with same-day access to earnings, rewards on saved money and a spending card, run through Stripe and partner banks. The same update adds SMS Campaigns with consent and opt-out built in, and price and availability product filters. It follows October's customer profiles, transactional email and new Link payment methods.
◆ Where it's heading
Each monthly update moves Squarespace further from site builder toward the merchant's whole back office: payments, invoicing, customer records, email, now SMS and the account the money sits in. The AI site generation and AI visibility work from mid-year has given way to commerce and money features ahead of the holiday season.
◆ Prediction
Expect December's update to extend Balance or SMS Campaigns, for example automations or availability beyond the first eligible US merchants; the notes give no timeline.
Alternatives to Wix and Squarespace
Other E-comm products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Wix or Squarespace.
Spryker
Spryker lets storefronts stream AI answers as the model writes them.
Gifted
Gifted previews a storefront revamp and multi-session events with waiting lists.
Virto Commerce
Virto Commerce spends two days backporting a CVE fix and a new auth connection string.
Shopify
Shopify rebuilds its activity log to show who changed what, for 18 months.
Antavo
Antavo's feed stays on loyalty-strategy posts, now recommerce and unused perks.
See all Wix alternatives → · See all Squarespace alternatives →
Recent activity from Wix and Squarespace
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoSquarespaceSquarespace Balance, SMS Campaigns and new product filters ⚡
- 22d agoSquarespaceCustomer profiles, transactional email, PIX/UPI/USDC on Link
- 1mo agoSquarespaceSeptember 2026 Product Updates ⚡
- 2mo agoSquarespaceAugust 2026 Product Updates
- 3mo agoSquarespaceJuly 2026 Product Updates ⚡
- 4mo agoSquarespaceJune 2026 Product Updates
- 6mo agoWixWhatsApp order status automations for Wix Restaurants
- 6mo agoWixApps & Integrations Restaurants
- 6mo agoWixWix Groups adds drafts and scheduled community posts
- 6mo agoWixYou are now following this item. We’ll email you when the feature is released.
- 6mo agoWixFollow You are now following this item. We’ll email you when the feature is released.
- 6mo agoWixUse Wix custom actions to turn any Wix app event into a tailored step in your clients' automation flows. Describe the action in chat, and it’ll create the right endpoint so you can launch flexible, re ⚡
Frequently asked questions
What is the difference between Wix and Squarespace?
They serve adjacent needs but don't currently overlap on shipped themes. Squarespace is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Wix better than Squarespace?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Squarespace is currently shipping more aggressively (velocity 6.3 vs 0.0), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other E-comm products to evaluate alongside.
What are the best alternatives to Wix?
Top Wix alternatives in E-comm are ranked by recent ship velocity. Browse the "Wix alternatives" section above for the current picks, or visit /alternatives/wix for the full list with editorial commentary on each.
What are the best alternatives to Squarespace?
Top Squarespace alternatives in E-comm are ranked by recent ship velocity. Browse the "Squarespace alternatives" section above for the current picks, or visit /alternatives/squarespace for the full list with editorial commentary on each.