LoginSign Up
← Back to all sparks
A

Antavo

E-COMM
Velocity5.0

Enterprise loyalty program management platform

antavo.com ↗

Antavo's feed stays on loyalty-strategy posts, now recommerce and unused perks.

loyalty-programsretailcontent-marketingindustry-news
◆Current state
Antavo's recent entries are blog posts: weekly loyalty-news roundups, a history of loyalty programs, and this week guidance on loyalty pricing, members ignoring their perks, and loyalty programs for recommerce platforms such as Vinted and Depop. The only product-focused entry, on October 7, describes its Shopify integration and reads as positioning rather than a release note.
◆Where it's heading
The feed is a content-marketing channel aimed at retail loyalty managers. Product changes are not being published here.
◆Prediction
The entries do not support a product prediction; expect more weekly news roundups through the holiday season.

◆Recent moves

  1. 1d ago

    Why Recommerce Platforms Need a Loyalty Program (and What to Reward Beyond Sales)

    A blog post arguing that recommerce loyalty should reward sellers, listings and shipping as well as sales. Content marketing, not a product change.

    View source ↗
  2. 2d ago

    Members Ignoring Their Perks? How to Fix Unused Loyalty Program Benefits

    Six suggestions for getting members to use loyalty perks they ignore. Strategy content with no product news.

    View source ↗
  3. 3d ago

    Loyalty Pricing: Anyone Can Match Your Price, Nobody Can Copy Your Brand Experience

    An opinion piece on loyalty pricing citing M&S and UK competition regulator data. It continues the editorial pattern of the feed.

    View source ↗
  4. 8d ago

    Loyalty News: Sainsbury’s Nectar Personalization, UK Shop Prices & More

    A weekly loyalty-industry news roundup covering Sainsbury's Nectar personalization and UK retail prices. Content marketing, not an Antavo product change.

    View source ↗
  5. 14d ago

    Loyalty News: Morrisons More Card App, JD Gyms Rewards & More

    The weekly loyalty-news roundup, led by Morrisons sending six personalised offers a week. Industry commentary, not a product update.

    View source ↗
  6. 17d ago

    Customer Loyalty Strategy: Why Value Needs Identity to Last

    A marketing blog post arguing that loyalty programs need value and identity, not a product change.

    View source ↗