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Squarespace

E-COMM
Velocity6.3

Website builder and ecommerce platform for creative entrepreneurs

www.squarespace.com ↗

Squarespace adds a business account and spending card, plus SMS campaigns for the holidays.

ecommercepaymentsmerchant bankingsms marketingwebsite-builder
◆Current state
Squarespace's November update opens Squarespace Balance to eligible US Squarespace Payments merchants: one account for payouts with same-day access to earnings, rewards on saved money and a spending card, run through Stripe and partner banks. The same update adds SMS Campaigns with consent and opt-out built in, and price and availability product filters. It follows October's customer profiles, transactional email and new Link payment methods.
◆Where it's heading
Each monthly update moves Squarespace further from site builder toward the merchant's whole back office: payments, invoicing, customer records, email, now SMS and the account the money sits in. The AI site generation and AI visibility work from mid-year has given way to commerce and money features ahead of the holiday season.
◆Prediction
Expect December's update to extend Balance or SMS Campaigns, for example automations or availability beyond the first eligible US merchants; the notes give no timeline.

◆Recent moves

  1. 1d ago

    Squarespace Balance, SMS Campaigns and new product filters

    ⚡ SPARK

    The November update extends the back-office push from invoices and customer profiles into the merchant's money itself: a Balance account and card, plus SMS as a second marketing channel next to email.

    View source ↗
  2. 22d ago

    Customer profiles, transactional email, PIX/UPI/USDC on Link

    Customer Profiles, invoice taxes and numbering, service-location tax, transactional email and new Link payment methods (PIX, UPI, USDC) all land in one monthly batch. None changes the product's direction alone, but together they deepen the commerce and client-management layer the June deposits and August auto-tagging work began.

    View source ↗
  3. 1mo ago

    September 2026 Product Updates

    ⚡ SPARK

    Blueprint AI's upgrade to full multi-page site generation from brand personality inputs is the most significant change to Squarespace's creation flow in years. This is not a template chooser with AI labeling—it generates a complete site from business type, tone, colors, and fonts, with lifelike imagery across 1,000+ industries and a full preview before touching the editor.

    View source ↗
  4. 2mo ago

    August 2026 Product Updates

    Behavior-triggered email segmentation via auto-tagging—labels updated in real time on purchases, form fills, and clicks—is standard in dedicated tools like Klaviyo. Its inclusion in Squarespace Email Campaigns tightens the closed loop between the site and the built-in marketing layer, reducing the incentive to wire up a third-party ESP.

    View source ↗
  5. 3mo ago

    July 2026 Product Updates

    ⚡ SPARK

    AI Visibility's addition to the dashboard is a direct response to a structural shift: LLM-powered search is replacing a portion of the organic query volume that Squarespace sites depend on for traffic. Building brand monitoring for ChatGPT and Gemini answers natively into the platform—rather than pointing users to a tool like Profound or Brandwatch—is a meaningful strategic choice.

    View source ↗
  6. 4mo ago

    June 2026 Product Updates

    Installment payments and deposit-based booking address a real friction point for higher-ticket service businesses—photographers, coaches, event vendors—where full upfront payment creates checkout drop-off. This is a conversion tool for an existing Squarespace Scheduling workflow, not a platform category expansion.

    View source ↗