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Comparison · Analytics
Whatagraph vs OpenCTI
A side-by-side editorial comparison of Whatagraph and OpenCTI — release velocity, themes, recent moves, and the top alternatives to consider.
Whatagraph vs OpenCTI: at a glance
| Feature | Whatagraph | OpenCTI |
|---|---|---|
| Sector | Analytics | Analytics |
| Velocity score | 6.3 | 6.3 |
| Sparks · 30d | 1 | 0 |
| Top themes | marketing-reporting, agency-tools, integrations, cross-channel | fips-compliance, threat-intelligence, ai-analysis, data-model |
| Last editorial update | 21d ago | 1d ago |
| Website | — | Visit → |
What is Whatagraph?
Agency reporting adds ChatGPT ads as a channel before most clients have bought one.
Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.
What is OpenCTI?
OpenCTI ships FIPS-validated base images and a new vulnerability data model, targeting enterprise and government deployments.
OpenCTI is in a high-cadence operational hardening phase, releasing every 2–4 days. The recent window shows three parallel tracks: enterprise compliance (FIPS 140-3 validated Python/Node base image), platform-wide design unification (Filigran Design System v1 rollout), and data model expansion (new vulnerability module, score fields on threat actor and malware entities). The AI chatbot 'Ask Ariane' received multiple crash fixes, and a prior release added human-in-the-loop tool approval — signs that the AI analysis layer is maturing from experimental to production-grade.
Whatagraph vs OpenCTI: editorial side-by-side
Whatagraph
6.3ANALYTICS
Agency reporting adds ChatGPT ads as a channel before most clients have bought one.
◆ Current state
Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.
◆ Where it's heading
Two threads. The first is removing the recurring maintenance an agency does between report cycles — remapping fields, rebuilding groups, reconnecting sources after someone leaves, re-exporting keyword data monthly. The second is source coverage, which is now extending past ad accounts into other shapes: a keyword list is a source, and a report can be a widget inside another report. Whatagraph is competing on the labour a report costs, not the chart types it offers.
◆ Prediction
Expect more non-ad-account source shapes to follow the keyword-list pattern, and OpenAI Ads coverage to deepen as that platform's own API exposes more than the current account, campaign, ad group and ad levels.
OpenCTI
6.3ANALYTICS
OpenCTI ships FIPS-validated base images and a new vulnerability data model, targeting enterprise and government deployments.
◆ Current state
OpenCTI is in a high-cadence operational hardening phase, releasing every 2–4 days. The recent window shows three parallel tracks: enterprise compliance (FIPS 140-3 validated Python/Node base image), platform-wide design unification (Filigran Design System v1 rollout), and data model expansion (new vulnerability module, score fields on threat actor and malware entities). The AI chatbot 'Ask Ariane' received multiple crash fixes, and a prior release added human-in-the-loop tool approval — signs that the AI analysis layer is maturing from experimental to production-grade.
◆ Where it's heading
The combination of FIPS compliance, accessibility hardening, and enterprise-grade session key management signals a deliberate push toward government and regulated-sector deployments. The vulnerability module and inference rules that propagate vulnerability data across the knowledge graph suggest OpenCTI is building toward a more automated threat-correlation engine rather than just a data store.
◆ Prediction
Ask Ariane's human-in-the-loop approval will likely move from opt-in to default as the team gains confidence in the AI tool set. Watch for more inference rules that auto-link threat entities, and for the vulnerability module to grow into a first-class surface with dedicated views and reporting.
Alternatives to Whatagraph and OpenCTI
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Whatagraph or OpenCTI.
Fulcrum
Fulcrum ships MCP server and AI Toolkit to let AI assistants build and query field data forms
Holistics
Holistics builds AI governance and docs-as-analytics in parallel, shipping both weekly
OpenHouse
OpenHouse breaks ground on Iceberg views while tightening storage lifecycle and authorization
Lightdash
Lightdash is cutting its dbt dependency and building AI-powered authoring into every layer of its BI stack.
Keboola
Keboola's Kai AI assistant hits GA, completing the pivot from data platform to AI-native pipeline orchestration layer.
See all Whatagraph alternatives → · See all OpenCTI alternatives →
Recent activity from Whatagraph and OpenCTI
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 2d agoOpenCTI7.260914.0 — infra maintenance, STIX segregation patch
- 6d agoOpenCTI7.260910.0 — Filigran Design System v1 ships, accessibility and stream metrics
- 9d agoOpenCTI7.260907.0 — FIPS 140-3 base image, investigation graph enhancements
- 12d agoOpenCTI7.260904.0 — session signature key derived from app encryption key
- 13d agoOpenCTI7.260902.0 — search and export bug fixes
- 14d agoOpenCTI7.260901.0 — vulnerability module, entity scoring, workflow UI expanded
- 22d agoWhatagraphReport on OpenAI Ads, and track Google Ads keyword demand without the monthly export ⚡
- 28d agoWhatagraphUnify metrics and dimensions while creating a Source Group
- 1mo agoWhatagraphTurn your report into client portal with Report shortcuts
- 1mo agoWhatagraphOne broken connection won't break your reports
- 1mo agoWhatagraphClearer charts and tables, and a faster way to find the right template
- 1mo agoWhatagraphTrack your keywords against competitors with Ahrefs Rank Tracker
Frequently asked questions
What is the difference between Whatagraph and OpenCTI?
They serve adjacent needs but don't currently overlap on shipped themes. Whatagraph and OpenCTI are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Whatagraph better than OpenCTI?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph and OpenCTI are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Whatagraph?
Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.
What are the best alternatives to OpenCTI?
Top OpenCTI alternatives in Analytics are ranked by recent ship velocity. Browse the "OpenCTI alternatives" section above for the current picks, or visit /alternatives/opencti for the full list with editorial commentary on each.