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Whatagraph

ANALYTICS
Velocity6.3

Whatagraph's IQ Agents now watch ad accounts and act on them, not just report.

marketing-reportingai agentsagency-toolsmcpintegrations
◆Current state
Whatagraph builds client reports for agencies and ships most weeks. In late October it launched IQ Agents, which watch marketing accounts on a schedule, report problems to Slack and act through MCP in Meta, Asana and HubSpot. Mid-October brought Excel attachments in report emails, six Ahrefs report types including AI citations, stored blends and ad creatives in tables.
◆Where it's heading
The product is moving from showing what happened in ad accounts to acting on it. Earlier releases cut the manual work of keeping reports running; IQ Agents take on the monitoring and follow-up work itself. Source coverage keeps widening alongside, from OpenAI Ads to Ahrefs AI citations.
◆Prediction
Expect IQ Agents to gain more platforms they can act in beyond Meta, Asana and HubSpot. The entries do not show agent pricing.

◆Recent moves

  1. 16d ago

    Whatagraph went agentic: IQ Agents watch your accounts and take on the repeat work

    ⚡ SPARK

    Whatagraph launches IQ Agents that monitor marketing accounts on a schedule, report problems to Slack and act through MCP in Meta, Asana and HubSpot. Teams set what an agent may do on its own and what needs approval.

  2. 1mo ago

    Send report data as an Excel file in automated emails

    Automated report emails can attach an Excel file of the data alongside or instead of the PDF. A practical option for clients who rework the numbers.

  3. 1mo ago

    Track AI citations, backlinks, competitors and your priority keywords from Ahrefs

    Six new Ahrefs report types add AI citations, backlinks, competitors and keyword tracking to Whatagraph reports. It deepens an existing integration with SEO data agencies ask for.

  4. 1mo ago

    Store blends as you build them, and manage hundreds of variations with IQ Agents

    Blends can be stored straight from the builder, and IQ Agents can manage hundreds of blend variations. Early groundwork for the agent launch two weeks later.

  5. 1mo ago

    Show ad creatives in tables, next to every metric you need

    Tables can now show ad creative thumbnails next to their metrics, replacing the separate screenshot docs agencies kept for clients.

  6. 2mo ago

    Report on OpenAI Ads, and track Google Ads keyword demand without the monthly export

    ⚡ SPARK

    OpenAI Ads becomes a reportable source alongside Google Ads and Meta on the same standard metrics, and Google Ads Keyword Planner arrives as a source that is a keyword list rather than an ad account. The first extends the reporting stack to a new advertising ecosystem; the second breaks the assumption that a source maps to an account.