LoginSign Up
← Back to all sparks
W

Whatagraph

ANALYTICS
Velocity6.3

Agency reporting adds ChatGPT ads as a channel before most clients have bought one.

marketing-reportingagency-toolsintegrationscross-channelautomation
◆Current state
Whatagraph ships weekly, alternating between new data sources and reducing the manual work of assembling a client report. The recent run added Ahrefs Rank Tracker for keyword-level competitive positions, automatic failover when the account owning a source loses access, Report shortcuts that turn one report into an entry point for others, auto colours for conditional formatting, and in-place field mapping while building a cross-channel Source Group. The newest release adds OpenAI Ads and a Google Ads Keyword Planner source.
◆Where it's heading
Two threads. The first is removing the recurring maintenance an agency does between report cycles — remapping fields, rebuilding groups, reconnecting sources after someone leaves, re-exporting keyword data monthly. The second is source coverage, which is now extending past ad accounts into other shapes: a keyword list is a source, and a report can be a widget inside another report. Whatagraph is competing on the labour a report costs, not the chart types it offers.
◆Prediction
Expect more non-ad-account source shapes to follow the keyword-list pattern, and OpenAI Ads coverage to deepen as that platform's own API exposes more than the current account, campaign, ad group and ad levels.

◆Recent moves

  1. 22d ago

    Report on OpenAI Ads, and track Google Ads keyword demand without the monthly export

    ⚡ SPARK

    OpenAI Ads becomes a reportable source alongside Google Ads and Meta on the same standard metrics, and Google Ads Keyword Planner arrives as a source that is a keyword list rather than an ad account. The first extends the reporting stack to a new advertising ecosystem; the second breaks the assumption that a source maps to an account.

  2. 27d ago

    Unify metrics and dimensions while creating a Source Group

    Unmatched fields can be mapped inline while building a cross-channel Source Group, instead of leaving the builder for the Organize screen and starting over. A targeted fix for the moment the gap is actually noticed.

  3. 1mo ago

    Turn your report into client portal with Report shortcuts

    Report shortcuts embed a preview card linking to another report, with passwords, themes and interactive widgets carried over. It lets an agency keep headline numbers in one place and push per-channel detail into supporting reports rather than sending a folder of links.

  4. 1mo ago

    One broken connection won't break your reports

    When the account owning a source loses access, Whatagraph silently switches to another team member who can reach the same source. It targets a failure that shows up as a blank widget in a client-facing report, usually after someone leaves the team.

  5. 1mo ago

    Clearer charts and tables, and a faster way to find the right template

    Auto Colours shades a column across its own range from a single base colour, removing per-metric, per-client thresholds that needed revisiting as performance moved. Bundled with template-finding and chart-readability changes.

  6. 1mo ago

    Track your keywords against competitors with Ahrefs Rank Tracker

    Ahrefs Rank Tracker lands as a separate integration from the existing Ahrefs source, adding keyword-level positions and competitor movement rather than domain-level strength. Whatagraph is explicit that the two answer different questions and neither replaces the other.