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Comparison · Analytics
Whatagraph vs Fulcrum
A side-by-side editorial comparison of Whatagraph and Fulcrum — release velocity, themes, recent moves, and the top alternatives to consider.
Shared themes:mcp
Whatagraph vs Fulcrum: at a glance
| Feature | Whatagraph | Fulcrum |
|---|---|---|
| Sector | Analytics | Analytics |
| Velocity score | 6.3 | 6.3 |
| Sparks · 30d | 1 | 0 |
| Top themes | marketing-reporting, ai agents, agency-tools, mcp | field data collection, gps, mcp, mobile |
| Last editorial update | 11d ago | 21h ago |
| Website | — | — |
What is Whatagraph?
Whatagraph's IQ Agents now watch ad accounts and act on them, not just report.
Whatagraph builds client reports for agencies and ships most weeks. In late October it launched IQ Agents, which watch marketing accounts on a schedule, report problems to Slack and act through MCP in Meta, Asana and HubSpot. Mid-October brought Excel attachments in report emails, six Ahrefs report types including AI citations, stored blends and ad creatives in tables.
What is Fulcrum?
Fulcrum ships Follow Mode to iOS and Android and tightens MCP sign-in.
Fulcrum, a field data collection platform, released Follow Mode on iOS and Android 2611.0.0, keeping the map centred on the collector, and Android now accepts a required GPS accuracy as fine as 0.1 m. The weekly web release redesigned the MCP authorization page to show the requesting client and organization, and fixed blank Report Builder PDFs and App MCP form validation. The Insights AI assistant opened to all customers in October.
Whatagraph vs Fulcrum: editorial side-by-side
Whatagraph
6.3ANALYTICS
Whatagraph's IQ Agents now watch ad accounts and act on them, not just report.
◆ Current state
Whatagraph builds client reports for agencies and ships most weeks. In late October it launched IQ Agents, which watch marketing accounts on a schedule, report problems to Slack and act through MCP in Meta, Asana and HubSpot. Mid-October brought Excel attachments in report emails, six Ahrefs report types including AI citations, stored blends and ad creatives in tables.
◆ Where it's heading
The product is moving from showing what happened in ad accounts to acting on it. Earlier releases cut the manual work of keeping reports running; IQ Agents take on the monitoring and follow-up work itself. Source coverage keeps widening alongside, from OpenAI Ads to Ahrefs AI citations.
◆ Prediction
Expect IQ Agents to gain more platforms they can act in beyond Meta, Asana and HubSpot. The entries do not show agent pricing.
Fulcrum
6.3ANALYTICS
Fulcrum ships Follow Mode to iOS and Android and tightens MCP sign-in.
◆ Current state
Fulcrum, a field data collection platform, released Follow Mode on iOS and Android 2611.0.0, keeping the map centred on the collector, and Android now accepts a required GPS accuracy as fine as 0.1 m. The weekly web release redesigned the MCP authorization page to show the requesting client and organization, and fixed blank Report Builder PDFs and App MCP form validation. The Insights AI assistant opened to all customers in October.
◆ Where it's heading
Two tracks continue: precision GPS for field crews, with external receivers and accuracy settings, and controlled access for outside AI assistants through the MCP server. Most releases are fixes on a weekly mobile and web cadence.
◆ Prediction
Expect the GPS integration to leave beta and the MCP server to move past alpha with OAuth as the default sign-in.
Alternatives to Whatagraph and Fulcrum
Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Whatagraph or Fulcrum.
Dovetail
Dovetail lets admins choose which connectors members can plug into the workspace.
Dagster
Dagster drops Python 3.10 and lets agents run schedules and sensors through MCP.
OpenHouse
OpenHouse adds time-zone-aware retention and per-database table caps.
Countly
Countly 25.03.59 defaults to Node 26, supports MongoDB 9 and tightens app scoping.
Kubecost
Kubecost cuts three 3.3.2 release candidates in two days, still without notes.
See all Whatagraph alternatives → · See all Fulcrum alternatives →
Recent activity from Whatagraph and Fulcrum
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoFulcrumWeb: clearer MCP consent page, blank PDF and form fixes
- 1d agoFulcrumiOS 2611.0.0 brings Follow Mode and a rebuild for iOS 27
- 1d agoFulcrumAndroid 2611.0.0 adds Follow Mode and 0.1 m accuracy setting
- 2d agoFulcrumNew! Follow Mode
- 8d agoFulcrumWeb: MCP sign-in with OAuth (alpha), GPS capture on repeatables
- 9d agoFulcrumAndroid 2610.3.0: Follow Mode rotation and photo stability fixes
- 16d agoWhatagraphWhatagraph went agentic: IQ Agents watch your accounts and take on the repeat work ⚡
- 1mo agoWhatagraphSend report data as an Excel file in automated emails
- 1mo agoWhatagraphTrack AI citations, backlinks, competitors and your priority keywords from Ahrefs
- 1mo agoWhatagraphStore blends as you build them, and manage hundreds of variations with IQ Agents
- 1mo agoWhatagraphShow ad creatives in tables, next to every metric you need
- 2mo agoWhatagraphReport on OpenAI Ads, and track Google Ads keyword demand without the monthly export ⚡
Frequently asked questions
What is the difference between Whatagraph and Fulcrum?
Both compete on the same themes — mcp — within Analytics. Whatagraph and Fulcrum are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Whatagraph better than Fulcrum?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Whatagraph and Fulcrum are shipping at a similar cadence (velocity 6.3 vs 6.3, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.
What are the best alternatives to Whatagraph?
Top Whatagraph alternatives in Analytics are ranked by recent ship velocity. Browse the "Whatagraph alternatives" section above for the current picks, or visit /alternatives/whatagraph for the full list with editorial commentary on each.
What are the best alternatives to Fulcrum?
Top Fulcrum alternatives in Analytics are ranked by recent ship velocity. Browse the "Fulcrum alternatives" section above for the current picks, or visit /alternatives/fulcrum for the full list with editorial commentary on each.