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Comparison · CRM
Salesforce News vs Folk
A side-by-side editorial comparison of Salesforce News and Folk — release velocity, themes, recent moves, and the top alternatives to consider.
Salesforce News vs Folk: at a glance
What is Salesforce News?
Salesforce Research ships agents that retrain its own embedding models.
Salesforce signed three acquisition agreements in two weeks, Braze, Rune Technologies and Cresta, and on November 4 reported Agentforce Coworker past 185,000 users. Since then the newsroom has posted research and survey content: SFR-AutoR&D, agents that retrain the embedding models behind its enterprise AI, a test bed for AI video assistants, and a holiday survey saying almost 20% of shoppers start with AI but few let it buy. Koa Decisions, the fast decision model, remains the most recent product change.
What is Folk?
folk now pitches itself as the CRM for the agent era.
folk is a CRM for small sales teams that has spent the autumn opening its data to AI agents. A November 6 post repositions it as 'the CRM for the agent era', turning customer data into context agents act on. October added bulk create and update through folk MCP, enrichment through the API and MCP, call recording in beta and a French interface.
Salesforce News vs Folk: editorial side-by-side
Salesforce Research ships agents that retrain its own embedding models.
◆ Current state
Salesforce signed three acquisition agreements in two weeks, Braze, Rune Technologies and Cresta, and on November 4 reported Agentforce Coworker past 185,000 users. Since then the newsroom has posted research and survey content: SFR-AutoR&D, agents that retrain the embedding models behind its enterprise AI, a test bed for AI video assistants, and a holiday survey saying almost 20% of shoppers start with AI but few let it buy. Koa Decisions, the fast decision model, remains the most recent product change.
◆ Where it's heading
Salesforce is assembling the agent stack from both ends: acquisitions for channels and voice, and in-house research on the models underneath, now with agents improving those models. The feed keeps pairing these with adoption numbers and opinion pieces arguing agents pay off.
◆ Prediction
Expect SFR-AutoR&D results to show up as updated embedding or retrieval models inside Agentforce; the entries do not say when.
Folk
5.0CRM
folk now pitches itself as the CRM for the agent era.
◆ Current state
folk is a CRM for small sales teams that has spent the autumn opening its data to AI agents. A November 6 post repositions it as 'the CRM for the agent era', turning customer data into context agents act on. October added bulk create and update through folk MCP, enrichment through the API and MCP, call recording in beta and a French interface.
◆ Where it's heading
The positioning now matches what the releases have been building: MCP access, bulk writes and self-enrichment make folk a data layer agents can use. The new post states the direction but ships no new feature itself.
◆ Prediction
Expect the next releases to give agents more write actions through MCP, such as tasks or pipeline moves, to back up the new positioning.
Alternatives to Salesforce News and Folk
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Salesforce News or Folk.
Twenty
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
Twenty
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
GroupOffice
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
Folk
folk adds a command panel and quick-add tasks after its agent-era repositioning.
IntegCRM
IntegCRM adds document folders, turning back to client records after two email releases.
See all Salesforce News alternatives → · See all Folk alternatives →
Recent activity from Salesforce News and Folk
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 1d agoSalesforce NewsNew Data: Holiday Shoppers Will Rely on Agents. Retailers Must Be Ready.
- 1d agoSalesforce NewsSalesforce builds a test bed for real-time AI video assistants
- 2d agoFolkfolk adds a command panel and quick-add tasks
- 2d agoSalesforce NewsSalesforce Releases R&D Agents That Improve Its AI Models
- 3d agoSalesforce NewsNew Data Shows Sales Agents Are Rescuing the Sales Cycle
- 3d agoSalesforce NewsSalesforce Missionforce gets Pentagon Tradewinds 'Awardable' status
- 4d agoFolkPhone call recording out of beta
- 7d agoSalesforce NewsLess Reasoning. More Doing. Meet Koa Decisions.
- 8d agoFolkfolk repositions itself as a CRM built for AI agents
- 16d agoFolkYour CRM can now enrich contacts on its own
- 18d agoFolkfolk in French
- 25d agoFolkIntroducing bulk actions in folk MCP
Frequently asked questions
What is the difference between Salesforce News and Folk?
They serve adjacent needs but don't currently overlap on shipped themes. Salesforce News is currently shipping more aggressively (velocity 7.5 vs 5.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Salesforce News better than Folk?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Salesforce News is currently shipping more aggressively (velocity 7.5 vs 5.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Salesforce News?
Top Salesforce News alternatives in CRM are ranked by recent ship velocity. Browse the "Salesforce News alternatives" section above for the current picks, or visit /alternatives/salesforce-news for the full list with editorial commentary on each.
What are the best alternatives to Folk?
Top Folk alternatives in CRM are ranked by recent ship velocity. Browse the "Folk alternatives" section above for the current picks, or visit /alternatives/folk for the full list with editorial commentary on each.