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Official Salesforce newsroom covering product launches and announcements.

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Salesforce Research ships agents that retrain its own embedding models.

agentforceai-researchacquisitionsembeddingsadoption
◆Current state
Salesforce signed three acquisition agreements in two weeks, Braze, Rune Technologies and Cresta, and on November 4 reported Agentforce Coworker past 185,000 users. Since then the newsroom has posted research and survey content: SFR-AutoR&D, agents that retrain the embedding models behind its enterprise AI, a test bed for AI video assistants, and a holiday survey saying almost 20% of shoppers start with AI but few let it buy. Koa Decisions, the fast decision model, remains the most recent product change.
◆Where it's heading
Salesforce is assembling the agent stack from both ends: acquisitions for channels and voice, and in-house research on the models underneath, now with agents improving those models. The feed keeps pairing these with adoption numbers and opinion pieces arguing agents pay off.
◆Prediction
Expect SFR-AutoR&D results to show up as updated embedding or retrieval models inside Agentforce; the entries do not say when.

◆Recent moves

  1. 1d ago

    New Data: Holiday Shoppers Will Rely on Agents. Retailers Must Be Ready.

    A holiday shopping survey: almost 20% of shoppers start with AI, but most won't let an agent complete a purchase. It supports the Agentforce Commerce pitch without shipping anything.

    View source ↗
  2. 1d ago

    Salesforce builds a test bed for real-time AI video assistants

    A research post on how Salesforce tests whether AI video advice changes outcomes. Method work behind future assistants, not a product change.

    View source ↗
  3. 2d ago

    Salesforce Releases R&D Agents That Improve Its AI Models

    SFR-AutoR&D uses agents to train and improve the embedding models behind Salesforce's enterprise AI. It extends the in-house model work behind Koa Decisions, though users see nothing directly yet.

    View source ↗
  4. 3d ago

    New Data Shows Sales Agents Are Rescuing the Sales Cycle

    A research post claiming sellers spend 60% of their time on non-selling work and that sales agents win it back. It supports the Agentforce adoption story told on November 4 but ships nothing.

    View source ↗
  5. 3d ago

    Salesforce Missionforce gets Pentagon Tradewinds 'Awardable' status

    Missionforce's recruiting tools are now listed as awardable in the CDAO's Tradewinds marketplace, which shortens procurement for Department of War buyers. A government sales channel, consistent with the Rune deal pushing Missionforce further into defense.

    View source ↗
  6. 7d ago

    Less Reasoning. More Doing. Meet Koa Decisions.

    Koa Decisions is a new version of Salesforce's decision model, built to make single-step decisions in milliseconds instead of running full reasoning. It targets the speed and cost of routine agent choices as Agentforce usage grows; the post gives no benchmark detail beyond latency.

    View source ↗