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Maddy vs Salesmsg

A side-by-side editorial comparison of Maddy and Salesmsg — release velocity, themes, recent moves, and the top alternatives to consider.

Maddy vs Salesmsg: at a glance

FeatureMaddySalesmsg
SectorCommsComms
Velocity score2.56.3
Sparks · 30d01
Top themesmail-server, self-hosted, golang, securitybusiness-texting, ai-agents, calling, sms-compliance
Last editorial update8d ago17h ago
WebsiteVisit →Visit →

What is Maddy?

maddy's back-to-back security releases close DMARC bypasses and IMAP storage bugs.

maddy is an all-in-one Go mail server for SMTP and IMAP. Its last two releases are security fixes: 0.9.6 in October required explicit trust for PROXY headers and closed an auth misconfiguration, and 0.9.7 fixes two DMARC verification bypasses that let attackers spoof domains with p=reject, plus long-standing IMAP storage bugs. Malformed MIME messages are now stored as a single part instead of being lost.

Read the full Maddy trajectory →

What is Salesmsg?

Salesmsg adds call-back requests and a one-click Emergency Stop for all outbound texts.

Salesmsg's autumn releases added survey automation, Click Tracking, upgraded Reviews and an official MCP server, then turned Sherpa AI into an assistant that sends replies and builds broadcasts after approval. The November 12 update moves to calling and safety controls: callers can request a callback instead of holding, Emergency Stop pauses every outbound message at once, inboxes can require call recording, tags can be applied during calls with HubSpot sync, and a weekly recap reports AI agent performance.

Read the full Salesmsg trajectory →

Maddy vs Salesmsg: editorial side-by-side

M
Maddy
COMMS
2.5

maddy's back-to-back security releases close DMARC bypasses and IMAP storage bugs.

◆ Current state

maddy is an all-in-one Go mail server for SMTP and IMAP. Its last two releases are security fixes: 0.9.6 in October required explicit trust for PROXY headers and closed an auth misconfiguration, and 0.9.7 fixes two DMARC verification bypasses that let attackers spoof domains with p=reject, plus long-standing IMAP storage bugs. Malformed MIME messages are now stored as a single part instead of being lost.

◆ Where it's heading

Feature work stopped after the 0.9 line in spring; recent releases are driven by reported vulnerabilities. The project is fixing correctness in mail authentication and storage rather than adding capabilities.

◆ Prediction

Further security point releases look more likely than a 0.10.0 feature release, though 0.9.1 flagged libdns provider removals for 0.10.0.

S6.3

Salesmsg adds call-back requests and a one-click Emergency Stop for all outbound texts.

◆ Current state

Salesmsg's autumn releases added survey automation, Click Tracking, upgraded Reviews and an official MCP server, then turned Sherpa AI into an assistant that sends replies and builds broadcasts after approval. The November 12 update moves to calling and safety controls: callers can request a callback instead of holding, Emergency Stop pauses every outbound message at once, inboxes can require call recording, tags can be applied during calls with HubSpot sync, and a weekly recap reports AI agent performance.

◆ Where it's heading

With AI now able to send messages, Salesmsg is adding the brakes: an organization-wide stop switch and weekly reports on what its AI agents did. Calling features keep catching up with texting, with queue callbacks and recording rules.

◆ Prediction

Expect more controls over what Sherpa and AI agents may send, such as per-agent limits or approval rules, alongside further HubSpot call-data sync.

Alternatives to Maddy and Salesmsg

Other Comms products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Maddy or Salesmsg.

See all Maddy alternatives → · See all Salesmsg alternatives →

Recent activity from Maddy and Salesmsg

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 1d agoSalesmsgCallback Requests, an Emergency Stop, and Smarter Call Controls This November
  2. 8d agoSalesmsgSherpa AI sends messages and builds broadcasts on request ⚡
  3. 8d agoMaddymaddy 0.9.7 fixes two DMARC bypasses and IMAP storage bugs
  4. 15d agoSalesmsgTrack Every Link You Send and Understand What Drives Engagement
  5. 22d agoSalesmsgUnlock More Value from Every Rating with Upgraded Salesmsg Reviews
  6. 29d agoSalesmsgSalesmsg MCP Now is Officially Listed in Open AI and Claude and Your Favorite AI Assistants
  7. 1mo agoSalesmsgTrack Every Call, Train Your AI Agent, and Automate More This October
  8. 1mo agoMaddymaddy 0.9.6 fixes PROXY trust and auth bypass misconfig
  9. 5mo agoMaddymaddy 0.9.5 fixes nested pipeline logging and systemd reload reporting
  10. 6mo agoMaddymaddy 0.9.4 removes the maddyctl symlink and implicit run command
  11. 7mo agoMaddymaddy 0.9.3 patches an LDAP injection flaw in auth.ldap
  12. 7mo agoMaddymaddy 0.9.2 fixes an rspamd panic on unspecified tls_client

Frequently asked questions

What is the difference between Maddy and Salesmsg?

They serve adjacent needs but don't currently overlap on shipped themes. Salesmsg is currently shipping more aggressively (velocity 6.3 vs 2.5), with 1 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Maddy better than Salesmsg?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Salesmsg is currently shipping more aggressively (velocity 6.3 vs 2.5), with 1 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Comms products to evaluate alongside.

What are the best alternatives to Maddy?

Top Maddy alternatives in Comms are ranked by recent ship velocity. Browse the "Maddy alternatives" section above for the current picks, or visit /alternatives/maddy for the full list with editorial commentary on each.

What are the best alternatives to Salesmsg?

Top Salesmsg alternatives in Comms are ranked by recent ship velocity. Browse the "Salesmsg alternatives" section above for the current picks, or visit /alternatives/salesmsg for the full list with editorial commentary on each.