Snov.io vs Twenty
Side-by-side trajectory, velocity, and editorial themes.
Snov.io is pushing from an email-finder into a multichannel outreach and data platform, with LinkedIn brought in-house.
Snov.io ships monthly and the recent arc is consistent: turn a cold-email and lead-gen tool into a full multichannel outreach platform. Spring updates brought in-app LinkedIn search and Google-powered mailboxes, smarter deliverability checks, and a teased June launch, while the data side keeps growing (50M+ company profiles, a Clay integration, millions of enriched records). A few feed entries are research and PR rather than releases.
The direction is multichannel-plus-data: native LinkedIn prospecting and automation alongside email, fed by an expanding B2B database and AI tooling (ICP generator, email builder, humanized warm-up). Snov.io is positioning against the Apollo/Instantly/Clay cluster by owning both the outreach channels and the data layer. Expect the June launch and continued LinkedIn/AI investment to define the next quarter.
A significant June launch is explicitly teased; based on the trajectory it likely deepens multichannel or AI-driven outreach, though the entries don't specify what it is.
Twenty is turning its open-source CRM into an AI-native, app-extensible platform.
Twenty is an open-source CRM shipping on a weekly cadence — five tagged releases (v2.15 through v2.19) in about three weeks. The work clusters into three arcs: AI chat and agent tooling that operates on workflows and data, a third-party app SDK with a partner marketplace, and email/calendar sync via webhook push. A credit-and-entitlement billing model is being wired through the product in parallel.
The direction is a programmable CRM platform where third-party apps are first-class, AI agents act on records and workflows, and cloud usage is metered by credits while self-host relies on an enterprise license. Recent releases have moved this from scaffolding toward production hardening — declarative app metadata sync, row-level security on API and application principals, and a rebuilt AI streaming pipeline. The open-core split is sharpening: capability stays open, cloud consumption and enterprise entitlements become the paid surface.
Expect the app SDK to keep maturing toward a stable marketplace GA and more product surfaces to move behind credit metering, following the email-metering pattern just shipped. The AI agent toolset should continue expanding from workflow inspection toward more write/act capabilities.
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