RevenueCat vs Fulcrum
Side-by-side trajectory, velocity, and editorial themes.
Stretching from subscription infrastructure into hybrid subs+ads revenue tracking, with paywalls getting smarter.
RevenueCat is broadening from subscription-only to subscription-plus-ads with in-app ad revenue tracking now in public beta — apps using AdMob or AppLovin can send ad events through the SDK and see ad and sub revenue side by side. Paywalls have gained meaningful logic depth (Paywall Rules to show/hide components by intro-offer eligibility or custom variables) and the iOS/Android fallback paywall now auto-styles using the app icon's dominant color. Operational tooling has caught up: archived offerings/products/entitlements, OAuth token visibility and revocation, predicted-LTV winners in Experiments.
The product is moving from 'subscription billing infra' to 'mobile monetization platform.' Ad revenue tracking is the headline because it changes who RevenueCat is for — every freemium app with mixed monetization, not just sub-driven apps. Paywall Rules suggest the company is going deeper on the merchandising layer rather than ceding it to MMP-adjacent tools. The Experiments-side LTV predictions and locale-aware paywalls signal continued investment in the optimization story.
Expect the in-app ad revenue beta to GA with deeper SDK support for more ad networks, more sophisticated Paywall Rules conditions (likely user-segment and behavioral triggers), and tighter Experiments + ad-revenue correlation as customers compare hybrid monetization mixes.
Field-data captures grow a BI layer while mobile coasts on fixes.
Fulcrum continues steady weekly shipping across web, iOS, and Android, but the substance is concentrated on the web. Recent releases add a freehand lasso selection on maps, a Power BI connector, and time-aware Insights (Beta) queries. Mobile cadence is dominated by single-issue stability fixes rather than new capabilities.
The product is widening from pure field-data capture into the analyze-and-share layer above it. Web work is going into bulk-action ergonomics, BI tooling integration, and growing the Insights surface. Mobile platforms are tracking a maintenance pattern, with versioned releases shipping one or two narrow fixes at a time and no new user-facing capabilities.
Expect Insights to gain depth toward general availability, with more BI-side integrations and richer bulk operations on web selections. Mobile is unlikely to see significant new capabilities in the next cycle.
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