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RevenueCat

ANALYTICS
Velocity0.0

Stretching from subscription infrastructure into hybrid subs+ads revenue tracking, with paywalls getting smarter.

mobile-monetizationsubscriptionspaywallsad-revenueiosandroid
◆Current state
RevenueCat is broadening from subscription-only to subscription-plus-ads with in-app ad revenue tracking now in public beta — apps using AdMob or AppLovin can send ad events through the SDK and see ad and sub revenue side by side. Paywalls have gained meaningful logic depth (Paywall Rules to show/hide components by intro-offer eligibility or custom variables) and the iOS/Android fallback paywall now auto-styles using the app icon's dominant color. Operational tooling has caught up: archived offerings/products/entitlements, OAuth token visibility and revocation, predicted-LTV winners in Experiments.
◆Where it's heading
The product is moving from 'subscription billing infra' to 'mobile monetization platform.' Ad revenue tracking is the headline because it changes who RevenueCat is for — every freemium app with mixed monetization, not just sub-driven apps. Paywall Rules suggest the company is going deeper on the merchandising layer rather than ceding it to MMP-adjacent tools. The Experiments-side LTV predictions and locale-aware paywalls signal continued investment in the optimization story.
◆Prediction
Expect the in-app ad revenue beta to GA with deeper SDK support for more ad networks, more sophisticated Paywall Rules conditions (likely user-segment and behavioral triggers), and tighter Experiments + ad-revenue correlation as customers compare hybrid monetization mixes.

◆Recent moves

  1. 1mo ago

    Add annotations to charts to mark significant events

    Chart annotations let users mark significant events on the timeline so business decisions can be visually correlated with metric changes. Small but meaningful for the analytics surface — it's the kind of feature requested by teams who keep release dates and pricing changes in a shared doc.

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  2. 1mo ago

    Track in-app ad revenue alongside your subscriptions

    ⚡ SPARK

    In-app ad revenue tracking enters public beta — apps monetizing with AdMob or AppLovin can send ad events via the SDK and see that revenue alongside subscription data. This widens RevenueCat from a subscription-only platform to a hybrid monetization platform, opening up a class of customers (freemium apps, hybrid free-with-ads + paid-tier apps) that previously needed two separate analytics pipelines.

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  3. 2mo ago

    Show or hide paywall components with rules

    Paywall Rules let merchandisers conditionally show or hide paywall components based on intro-offer eligibility, selected package, or custom variables, so one paywall covers multiple scenarios instead of duplicating builds. A real productivity unlock for teams running A/B tests across many variants.

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  4. 2mo ago

    Fallback paywall auto-styles with your app's brand colors

    The iOS/Android fallback paywall now extracts the dominant color from the app icon and auto-styles itself, so users hitting the fallback see a branded purchase screen rather than a generic placeholder. Removes a small but visible 'this looks like an SDK default' moment.

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  5. 2mo ago

    Archive offerings, products, and entitlements from your catalog

    Offerings, products, entitlements, and virtual currencies can now be archived rather than deleted — hidden from the main catalog but recoverable. Operational hygiene for long-running apps that have accumulated years of legacy SKU configuration.

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  6. 3mo ago

    See and revoke OAuth tokens in Account Security

    Account Security now exposes all OAuth clients with active refresh tokens and lets admins revoke any of them directly from the dashboard. The kind of security feature SOC 2 and procurement reviews specifically check for.

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