PostHog vs Holistics
Side-by-side trajectory, velocity, and editorial themes.
PostHog is wiring itself into the MCP ecosystem while shoring up mobile-SDK feature parity.
PostHog continues its weekly grind, but the May releases cluster around two themes: an MCP toolchain (alerts to Slack and webhooks, SDK Doctor, mode selection via header) and LLM analytics BYOK providers (Together AI, Azure OpenAI). At the same time the mobile teams are filling in iOS and Android session-replay controls, rage-click detection, and survey delays that previously only the web SDK had.
The shape of PostHog's surface keeps widening rather than deepening: more LLM-vendor coverage in the analytics product, more MCP-tooling so AI agents can read and act on PostHog data, more parity across SDKs. Less obvious is which surface becomes the headliner; right now Conversations, Logs, Experiments, and Client Libraries are all shipping into a single weekly digest with comparable weight.
Expect MCP integration to keep expanding from peripheral utilities into the core insights and alerting paths, with PostHog positioning itself as the analytics endpoint AI agents read from when reasoning about product usage. Mobile SDK parity work should compress in the next month or two as the gap with the web SDK closes.
Holistics doubles down on agentic, code-native BI while courting Power BI defectors
Holistics is positioning as a code-native BI platform where data models live in version control and AI agents handle setup and querying. Recent releases pair an aggressive Power BI migration path with deeper Oracle and GitHub integrations, broadening both who can switch and what they can connect.
The product is converging on two bets: agentic development, via Claude Code skills that scaffold projects and a more conversational Ask AI, and frictionless onboarding for teams leaving incumbent BI tools. Connector breadth plus migration tooling points to a deliberate push to capture displaced Power BI and legacy-warehouse users.
Expect more one-command agentic skills and additional migration paths from other incumbents like Looker or Tableau as Holistics leans into 'switch from X' as a growth motion.
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