PostHog vs Fulcrum
Side-by-side trajectory, velocity, and editorial themes.
PostHog is wiring itself into the MCP ecosystem while shoring up mobile-SDK feature parity.
PostHog continues its weekly grind, but the May releases cluster around two themes: an MCP toolchain (alerts to Slack and webhooks, SDK Doctor, mode selection via header) and LLM analytics BYOK providers (Together AI, Azure OpenAI). At the same time the mobile teams are filling in iOS and Android session-replay controls, rage-click detection, and survey delays that previously only the web SDK had.
The shape of PostHog's surface keeps widening rather than deepening: more LLM-vendor coverage in the analytics product, more MCP-tooling so AI agents can read and act on PostHog data, more parity across SDKs. Less obvious is which surface becomes the headliner; right now Conversations, Logs, Experiments, and Client Libraries are all shipping into a single weekly digest with comparable weight.
Expect MCP integration to keep expanding from peripheral utilities into the core insights and alerting paths, with PostHog positioning itself as the analytics endpoint AI agents read from when reasoning about product usage. Mobile SDK parity work should compress in the next month or two as the gap with the web SDK closes.
Field-data captures grow a BI layer while mobile coasts on fixes.
Fulcrum continues steady weekly shipping across web, iOS, and Android, but the substance is concentrated on the web. Recent releases add a freehand lasso selection on maps, a Power BI connector, and time-aware Insights (Beta) queries. Mobile cadence is dominated by single-issue stability fixes rather than new capabilities.
The product is widening from pure field-data capture into the analyze-and-share layer above it. Web work is going into bulk-action ergonomics, BI tooling integration, and growing the Insights surface. Mobile platforms are tracking a maintenance pattern, with versioned releases shipping one or two narrow fixes at a time and no new user-facing capabilities.
Expect Insights to gain depth toward general availability, with more BI-side integrations and richer bulk operations on web selections. Mobile is unlikely to see significant new capabilities in the next cycle.
See more alternatives to PostHog →
See more alternatives to Fulcrum →