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Comparison · CRM
HubSpot vs Twenty
A side-by-side editorial comparison of HubSpot and Twenty — release velocity, themes, recent moves, and the top alternatives to consider.
HubSpot vs Twenty: at a glance
What is HubSpot?
HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
What is Twenty?
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
Twenty 2.58.0 on November 13 rebuilt how access works: role permissions now compile into row-level rules, legacy per-user permissions are gone and the old workflow object is dropped, all flagged as breaking. The same release adds a workflow step that calls MCP tools, self-service two-factor backup codes and stricter SAML checks. Patches 2.58.1 and 2.58.2 then stopped existing accounts from joining a workspace through SSO without an invitation first.
HubSpot vs Twenty: editorial side-by-side
HubSpot
5.0CRMMARKETING
HubSpot is in roundup-cadence mode after Spring Spotlight, polishing Commerce Hub and integrations.
◆ Current state
HubSpot just closed Spring Spotlight (Contracts went public, AI playbooks shipped) and the recent stretch is mostly digestive: an April product-updates rollup, a sandbox-sunset deadline extension, two near-identical Commerce Hub QoL roundups, and a Smart-CRM narrative on cross-tool data. The most concrete shipment in the window is a free HubSpot for Google Sheets extension that brings record reads/writes into a sheet sidebar.
◆ Where it's heading
Two arcs are visible. Commerce Hub is steadily maturing — Contracts went public, sales-rep and admin QoL keeps shipping in roundups, and HubSpot is positioning Smart CRM as the data backbone underneath. Integrations continue to spread (TikTok native, Google Sheets), pulling more upstream tooling into the CRM rather than the other way around. The legacy sandbox sunset getting pushed back suggests customer migration is still slower than HubSpot wants.
◆ Prediction
Expect Contracts to move from public beta toward GA, more Commerce Hub QoL drops as the post-Spotlight feature backlog ships, and additional native integrations following the TikTok pattern (likely another major social channel). The legacy sandbox migration will probably get a second deadline if the current one isn't met.
Twenty
5.0CRM
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
◆ Current state
Twenty 2.58.0 on November 13 rebuilt how access works: role permissions now compile into row-level rules, legacy per-user permissions are gone and the old workflow object is dropped, all flagged as breaking. The same release adds a workflow step that calls MCP tools, self-service two-factor backup codes and stricter SAML checks. Patches 2.58.1 and 2.58.2 then stopped existing accounts from joining a workspace through SSO without an invitation first.
◆ Where it's heading
Twenty is hardening the base under its AI and app platform: tighter access rules, SSO and SAML checks, and apps that run under their own grants. Workflows keep gaining ways to call outside tools, now including MCP servers.
◆ Prediction
Expect follow-up patches as self-hosters hit the 2.58 permission changes, and a fix that lets invited users join SSO-only workspaces.
Alternatives to HubSpot and Twenty
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either HubSpot or Twenty.
Twenty
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
GroupOffice
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
Folk
folk adds a command panel and quick-add tasks after its agent-era repositioning.
Folk
folk now pitches itself as the CRM for the agent era.
IntegCRM
IntegCRM adds document folders, turning back to client records after two email releases.
See all HubSpot alternatives → · See all Twenty alternatives →
Recent activity from HubSpot and Twenty
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 17h agoTwentyTwenty 2.58.1: SSO no longer adds existing accounts to workspaces
- 17h agoTwentyTwenty 2.58.2 repeats the SSO membership change
- 20h agoTwentyTwenty SDK 2.58.0 tag mirrors the 2.58 release
- 20h agoTwentyTwenty 2.58: row-level permissions, MCP workflow step, 2FA codes
- 1d agoTwentyTwenty 2.58.0 packages published to npm
- 4d agoTwentyTwenty SDK 2.57.1 type-checks AI component previews
- 6mo agoHubSpotRelease Notes: April Product Updates
- 6mo agoHubSpotLegacy Standard Sandbox sunset deadline pushed back
- 6mo agoHubSpotSmart CRM positioning post — connecting customer data across hubs
- 6mo agoHubSpotCommerce Hub Release Roundup #4: Quality‑of‑Life Wins for HubSpot Admins
- 6mo agoHubSpotQuality‑of‑Life Wins for Sales reps & HubSpot Admins (Commerce Round up #4)
- 7mo agoHubSpotHubSpot for Google Sheets™ is here
Frequently asked questions
What is the difference between HubSpot and Twenty?
They serve adjacent needs but don't currently overlap on shipped themes. HubSpot and Twenty are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is HubSpot better than Twenty?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. HubSpot and Twenty are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to HubSpot?
Top HubSpot alternatives in CRM are ranked by recent ship velocity. Browse the "HubSpot alternatives" section above for the current picks, or visit /alternatives/hubspot for the full list with editorial commentary on each.
What are the best alternatives to Twenty?
Top Twenty alternatives in CRM are ranked by recent ship velocity. Browse the "Twenty alternatives" section above for the current picks, or visit /alternatives/twenty for the full list with editorial commentary on each.