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Comparison · CRM
Groundhogg vs Folk
A side-by-side editorial comparison of Groundhogg and Folk — release velocity, themes, recent moves, and the top alternatives to consider.
Groundhogg vs Folk: at a glance
What is Groundhogg?
Groundhogg 4.10 ends a year of quiet with a phone app, AI setup and dark mode.
Groundhogg is a WordPress CRM and marketing automation plugin whose visible releases centre on its flow editor and broadcasts. After 4.2.6 in October 2025, the feed was quiet for a year until 4.10 on October 30, 2026, which lets users install the CRM on a phone, connect ChatGPT or Claude in a few clicks, and switch the admin to dark mode.
What is Folk?
folk now pitches itself as the CRM for the agent era.
folk is a CRM for small sales teams that has spent the autumn opening its data to AI agents. A November 6 post repositions it as 'the CRM for the agent era', turning customer data into context agents act on. October added bulk create and update through folk MCP, enrichment through the API and MCP, call recording in beta and a French interface.
Groundhogg vs Folk: editorial side-by-side
Groundhogg
2.5CRM
Groundhogg 4.10 ends a year of quiet with a phone app, AI setup and dark mode.
◆ Current state
Groundhogg is a WordPress CRM and marketing automation plugin whose visible releases centre on its flow editor and broadcasts. After 4.2.6 in October 2025, the feed was quiet for a year until 4.10 on October 30, 2026, which lets users install the CRM on a phone, connect ChatGPT or Claude in a few clicks, and switch the admin to dark mode.
◆ Where it's heading
The 4.10 release moves beyond the flow editor toward access from anywhere and AI assistants connected to the CRM. Versions 4.3 to 4.9 are missing from the feed, so the steps in between are not visible.
◆ Prediction
Expect follow-up 4.10.x releases around the AI connection and mobile app; the feed's gaps make the cadence hard to predict.
Folk
5.0CRM
folk now pitches itself as the CRM for the agent era.
◆ Current state
folk is a CRM for small sales teams that has spent the autumn opening its data to AI agents. A November 6 post repositions it as 'the CRM for the agent era', turning customer data into context agents act on. October added bulk create and update through folk MCP, enrichment through the API and MCP, call recording in beta and a French interface.
◆ Where it's heading
The positioning now matches what the releases have been building: MCP access, bulk writes and self-enrichment make folk a data layer agents can use. The new post states the direction but ships no new feature itself.
◆ Prediction
Expect the next releases to give agents more write actions through MCP, such as tasks or pipeline moves, to back up the new positioning.
Alternatives to Groundhogg and Folk
Other CRM products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Groundhogg or Folk.
Twenty
Twenty 2.58.1 stops existing accounts from joining a workspace through SSO alone.
Twenty
Twenty 2.58 rebuilds CRM permissions down to the row and adds MCP workflow steps.
GroupOffice
GroupOffice patches its 25.0 and 6.8 lines again, still with no notes.
Folk
folk adds a command panel and quick-add tasks after its agent-era repositioning.
IntegCRM
IntegCRM adds document folders, turning back to client records after two email releases.
See all Groundhogg alternatives → · See all Folk alternatives →
Recent activity from Groundhogg and Folk
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 2d agoFolkfolk adds a command panel and quick-add tasks
- 4d agoFolkPhone call recording out of beta
- 8d agoFolkfolk repositions itself as a CRM built for AI agents
- 14d agoGroundhoggGroundhogg 4.10: Your CRM on Your Phone, One-Click AI Setup, and Dark Mode
- 16d agoFolkYour CRM can now enrich contacts on its own
- 18d agoFolkfolk in French
- 25d agoFolkIntroducing bulk actions in folk MCP
- 1y agoGroundhoggGroundhogg 4.2.6 adds frequency limits to flow triggers
- 1y agoGroundhoggGroundhogg 4.0 adds branching and conditions to the flow editor
- 2y agoGroundhoggA new look for Funnels and Conditional Logic in Groundhogg
- 2y agoGroundhoggGroundhogg 3.7 – Personalized Dashboard, Broadcast Batching, Converting Emails To Posts & More!
- 2y agoGroundhogg⏱️ Countdown timers in Groundhogg are now revamped!
Frequently asked questions
What is the difference between Groundhogg and Folk?
They serve adjacent needs but don't currently overlap on shipped themes. Folk is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Groundhogg better than Folk?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Folk is currently shipping more aggressively (velocity 5.0 vs 2.5), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other CRM products to evaluate alongside.
What are the best alternatives to Groundhogg?
Top Groundhogg alternatives in CRM are ranked by recent ship velocity. Browse the "Groundhogg alternatives" section above for the current picks, or visit /alternatives/groundhogg for the full list with editorial commentary on each.
What are the best alternatives to Folk?
Top Folk alternatives in CRM are ranked by recent ship velocity. Browse the "Folk alternatives" section above for the current picks, or visit /alternatives/folk for the full list with editorial commentary on each.