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Comparison · E-comm

Gifted vs Cody

A side-by-side editorial comparison of Gifted and Cody — release velocity, themes, recent moves, and the top alternatives to consider.

Gifted vs Cody: at a glance

FeatureGiftedCody
SectorE-commE-comm
Velocity score5.05.0
Sparks · 30d00
Top themesgift vouchers, hospitality, events, storefrontecommerce, black-friday, page-speed, security
Last editorial update12h ago2d ago
WebsiteVisit →Visit →

What is Gifted?

Gifted previews a storefront revamp and multi-session events with waiting lists.

Gifted runs gift voucher and event ticket sales for hospitality venues. Its November 12 note previews a redesigned storefront with galleries, filtering, Apple Pay and Google Pay, plus event tools for multiple sessions, ticket types, shared capacity and waiting lists; general release is coming soon. Earlier it handled Royal Mail peak postage and launched In Room Delivery for hotel extras.

Read the full Gifted trajectory →

What is Cody?

Cody rebuilds its login, adds a Sales Report and speeds up pages ahead of peak season.

Cody, a white-label ecommerce platform for New Zealand and Australian retailers, shipped a large batch on 11 November: a redesigned and more secure login, login-attempt limits, a new Sales Report on a faster Insights data system, quicker Page Builder pages on phones and style targeting in every module. A day earlier it added automatic Google Ads Customer Match syncing and faster order search in Dispatch. These follow Smart Criteria in Page Builder and rebuilt checkout APIs earlier in November.

Read the full Cody trajectory →

Gifted vs Cody: editorial side-by-side

G
Gifted
E-COMM
5.0

Gifted previews a storefront revamp and multi-session events with waiting lists.

◆ Current state

Gifted runs gift voucher and event ticket sales for hospitality venues. Its November 12 note previews a redesigned storefront with galleries, filtering, Apple Pay and Google Pay, plus event tools for multiple sessions, ticket types, shared capacity and waiting lists; general release is coming soon. Earlier it handled Royal Mail peak postage and launched In Room Delivery for hotel extras.

◆ Where it's heading

Gifted is widening from vouchers into events and add-on sales, and the revamp brings its events tooling closer to dedicated ticketing products. The timing points at the gifting season.

◆ Prediction

General release of the storefront and event tools is likely before the holiday peak, given the 'coming soon' wording and the seasonal notes around it.

C
Cody
E-COMM
5.0

Cody rebuilds its login, adds a Sales Report and speeds up pages ahead of peak season.

◆ Current state

Cody, a white-label ecommerce platform for New Zealand and Australian retailers, shipped a large batch on 11 November: a redesigned and more secure login, login-attempt limits, a new Sales Report on a faster Insights data system, quicker Page Builder pages on phones and style targeting in every module. A day earlier it added automatic Google Ads Customer Match syncing and faster order search in Dispatch. These follow Smart Criteria in Page Builder and rebuilt checkout APIs earlier in November.

◆ Where it's heading

Cody is preparing merchants for Black Friday on two fronts: speed and reliability for shoppers, and tools that let small teams run promotions and ads without help. Much of the work replaces older systems underneath, from checkout APIs to Insights data and the Products module, while keeping screens the same.

◆ Prediction

More Insights reports are likely as sites move to the new data system in stages, as the Sales Report note says.

Alternatives to Gifted and Cody

Other E-comm products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Gifted or Cody.

See all Gifted alternatives → · See all Cody alternatives →

Recent activity from Gifted and Cody

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 1d agoGiftedComing Soon | Gifted Storefront Revamp & Event Enhancements
  2. 2d agoCody🔐 A fresh, faster and more secure Cody login
  3. 2d agoCody📊 A new Sales Report and more reliable Insights
  4. 2d agoCody🎨 Page Builder product tabs are quicker and easier to use
  5. 2d agoCody⚡ Faster pages for your shoppers
  6. 2d agoCodyCody limits customer login attempts and hardens reset links
  7. 2d agoCody🎯 Target by style in every module, with no setup
  8. 11d agoGiftedRoyal Mail Peak Fees
  9. 1mo agoGiftedIn Room Delivery
  10. 1mo agoGiftedGifted requires MFA and individual logins
  11. 1mo agoGiftedIntroducing your Growth Score
  12. 1mo agoGiftedCustom favicons for voucher storefronts

Frequently asked questions

What is the difference between Gifted and Cody?

They serve adjacent needs but don't currently overlap on shipped themes. Gifted and Cody are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Gifted better than Cody?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Gifted and Cody are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other E-comm products to evaluate alongside.

What are the best alternatives to Gifted?

Top Gifted alternatives in E-comm are ranked by recent ship velocity. Browse the "Gifted alternatives" section above for the current picks, or visit /alternatives/gifted for the full list with editorial commentary on each.

What are the best alternatives to Cody?

Top Cody alternatives in E-comm are ranked by recent ship velocity. Browse the "Cody alternatives" section above for the current picks, or visit /alternatives/cody-store for the full list with editorial commentary on each.