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Knock

INFRA · APIS
Velocity5.0

Knock keeps widening from a notifications API into an agent-driven engagement platform

notificationsdeveloper-toolsagenticdata-warehouseintegrationsenterprise-readiness
◆Current state
Knock remains a developer-first notifications infrastructure product, but recent releases push past send-a-message plumbing. The last month added warehouse sync for delivery and engagement events, a hosted end-user preference center, dashboard MFA, and faster workflow testing. Data now moves both into Knock (Shopify) and back out to the warehouse.
◆Where it's heading
Two arcs stand out: an agentic control surface — a Slack agent that creates and schedules resources, plus dashboard/CLI/agent parity for building audiences — and a maturing enterprise posture via MFA, the preference center, and warehouse analytics. Knock is positioning as a system of record for customer engagement, not just a delivery layer.
◆Prediction
Expect the agent surface to deepen so more resources are manageable conversationally, and more data connectors after Shopify, given the warehouse-sync and dynamic-audiences direction.

◆Recent moves

  1. 1d ago

    Schema management

  2. 2d ago

    Message events in your data warehouse

    Extends the recent data-out direction: delivery and engagement events for workflows, broadcasts, and guides now sync to the warehouse, making Knock a source for engagement analytics rather than a black box.

  3. 9d ago

    Test runner improvements

    Sandbox test runs preview messages without delivery and skip delay steps, tightening the workflow-authoring loop — DX polish on the core workflow builder.

  4. 10d ago

    Multi-factor authentication

    TOTP-based 2FA with optional account-wide enforcement and recovery options; a table-stakes security addition that supports Knock's move upmarket.

  5. 27d ago

    Preference center

    A hosted, dashboard-configurable preference center lets end users manage notification settings outside the app without engineering work — a new user-facing surface consistent with the platform expansion.

  6. 1mo ago

    New partial input types

    Color picker, number, and list inputs for partials; a small editor enhancement for content styling with no workflow-level impact.