Survicate vs Holistics

On May 22, 2026, Survicate replaced Insights Hub with Research Hub — a project-based workspace that connects surveys, support tickets, call transcripts, app reviews, and 15+ other feedback sources, producing stakeholder-ready AI-generated reports where every claim links back to the exact feedback it came from. A Research Assistant grounded in the project's own sources handles follow-ups; insights surface and are tracked over time. The prior months show steady survey-craft improvements: in-survey language selectors (March), custom fonts (March), response attributes (March), light/dark theme support (Feb), team-invite role bundling (Feb), and an alternative CSAT calculation (Feb).

The directional move is clear — from "survey tool" to AI-native research platform. The earlier Research Assistant work in January and February was the stepping stone; Research Hub is the destination, and the rebrand from Insights Hub signals the team treating this as a category move, not a feature add. Survey-builder work continues but now reads as table-stakes maintenance underneath the new platform layer.

Expect Research Hub to grow new source integrations (sales-call platforms, support systems beyond ticket text) and pre-built templates for common B2B-SaaS research patterns — churn analysis, win/loss, NPS driver mining. Deeper report sharing and distribution would put Survicate directly in Dovetail and Sprig's path.