Knock vs Dust
Side-by-side trajectory, velocity, and editorial themes.
Knock is rewiring notifications infrastructure to be configured by agents, not just developers.
Knock is methodically rebuilding its primitives — audiences, layouts, reusable steps, in-app guides — so they're versioned, environment-promotable, and addressable from an agent in addition to the dashboard and CLI. The recent run shows a clear pattern: each new feature ships with at least one agent-accessible path. Underneath, the engineering surface is also tightening, with reusable request input schemas making composability less guesswork.
Knock is positioning its platform as agent-buildable messaging infrastructure rather than just a developer SDK. Skills, dynamic audiences, and schema'd reusable steps are the building blocks of a future where a product team agent (or Knock's own) can spin up an entire notification flow without a developer touching code. The Layouts 2.0 refresh and Guides toolbar work in parallel to harden the human surfaces that remain.
Expect Knock to publish a more opinionated agent surface — likely an MCP-style server or an in-product agent that orchestrates skills against dynamic audiences. The reusable-input-schemas release is the kind of plumbing that precedes a 'build a workflow from a prompt' demo, so a higher-level natural-language workflow composer is the most probable next move.
Dust is widening the agent-platform surface: multimodal tools, enterprise audit, model breadth.
Dust is shipping at a fast clip on three fronts that together define a serious agent platform: model breadth (Gemini 3.5 Flash, Grok 4.3, refreshed Anthropic lineup), agent capability (MCP tools can now return images the agent can actually see, plus context compaction for long runs), and enterprise readiness (workspace audit logs streamable to Datadog, Splunk, or any HTTPS sink). Integrations are getting versioned upgrades on the side (Asana MCP v2, Gmail labels and archive). The product is moving from 'chat with an agent' toward 'run agents in production with observability and multimodal I/O.'
Two clear directions: deeper enterprise GTM via SIEM-grade audit, and a more capable agent runtime that can see, remember, and act inside third-party SaaS. The MCP-image release in particular treats Model Context Protocol as a real I/O surface rather than a text-only RPC, which is where the broader MCP ecosystem is heading. Frequent model rotations suggest Dust is positioning as model-agnostic infrastructure rather than locking into one provider.
Next moves likely lean into the same arc: more MCP integrations with action verbs (write/delete/transition states), expanded multimodal returns (audio, structured documents), and finer-grained admin controls layered on top of the audit foundation - tool-usage policies, per-agent egress rules, or approval workflows.
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