KIMISUITE vs Act
Side-by-side trajectory, velocity, and editorial themes.
Small all-in-one suite leaning on content marketing more than product news.
KIMISUITE is a small all-in-one business platform split across hospitality (Booking Hub) and CRM (Business Hub) with a connected App Store. The feed is overwhelmingly content marketing — hotel metrics primers, e-invoicing explainers, OTA-dependency posts — with a single substantive monthly product update covering new applications, guest communication features in Booking Hub, AI-powered support in the CRM, and App Store changes.
The platform is expanding modularly (Booking Hub, CRM Business Hub, App Store) while positioning itself as a transparent-pricing alternative to vendors who gate features behind module add-ons. AI appears as a CRM support helper rather than a headline bet. The hotel-software wedge — "become independent from Booking.com" — reads as the sharpest GTM angle but is still mostly aspirational copy.
Expect more vertical-specific content (hospitality, then likely restaurants or small retail) and incremental App Store applications, rather than directional product change.
Act! pivots from CRM-only to payment processor while modernizing its Cloud UX.
Act! is in the middle of a methodical Cloud modernization, rebuilding list views, navigation, and notifications to match the consistency users expect from modern CRMs. Alongside that polish work, Act! has just shipped Act! Payments via Propelr — turning the CRM into a place where credit card transactions close, not just leads. The product is still recognizably a small-business CRM, but its surface area is widening.
The release cadence shows two parallel tracks: weekly UX rationalization (notification center, list parity, faster task editing) and category expansion through embedded financial services. Act! is following the same playbook HubSpot and Pipedrive have run — keep the legacy users happy with quality-of-life work while quietly bolting on revenue-bearing features that compete with Stripe-adjacent SMB tools. Payments is the most directional move in years.
Expect deeper payments integration next — recurring billing tied to opportunities, dunning workflows from the contact record, and likely a payments-driven pricing tier that monetizes transaction volume rather than seats.
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