June vs Holistics
Side-by-side trajectory, velocity, and editorial themes.
June's last visible push was a tight May 2025 B2B sprint — Custom Objects, SQL traits, PostHog integration.
June is product analytics for B2B SaaS, and the only visible release activity in the input is a concentrated four-week sprint in May 2025: SQL computed traits, PostHog as a data source, increased computed-trait limits, and the GA of Custom Objects after a two-month rollout. Each release is paired with small fixes (Slack alerts, HubSpot reverse sync) suggesting a stable maintenance cadence around the headline launches.
The May 2025 batch is internally consistent: every release widens what June can model (Custom Objects), how flexibly customers can compute on it (SQL traits), or how easily it slots into existing data plumbing (PostHog source). All three target the B2B-SaaS persona that wants more than user/account analytics. After this burst the changelog goes quiet in the input — it's not clear from the entries alone whether the product moved to a slower cadence, switched publishing channels, or paused.
The entries don't support a confident prediction about what comes next. If publishing resumes from the same direction, the obvious extensions are deeper integrations with reverse-ETL or warehouse-native sources and richer pre-built health-score templates on top of SQL computed traits.
Holistics doubles down on agentic, code-native BI while courting Power BI defectors
Holistics is positioning as a code-native BI platform where data models live in version control and AI agents handle setup and querying. Recent releases pair an aggressive Power BI migration path with deeper Oracle and GitHub integrations, broadening both who can switch and what they can connect.
The product is converging on two bets: agentic development, via Claude Code skills that scaffold projects and a more conversational Ask AI, and frictionless onboarding for teams leaving incumbent BI tools. Connector breadth plus migration tooling points to a deliberate push to capture displaced Power BI and legacy-warehouse users.
Expect more one-command agentic skills and additional migration paths from other incumbents like Looker or Tableau as Holistics leans into 'switch from X' as a growth motion.
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