Fairing vs Fulcrum
Side-by-side trajectory, velocity, and editorial themes.
Fairing extends beyond on-site surveys into delivery, analytics, and integrations.
Fairing's recent releases spread across three areas: new survey delivery (a hosted, branded landing page and email sends), analytics depth (period-over-period comparisons), and integration hygiene (Klaviyo OAuth, API filtering, upcoming rate limits). The core post-purchase survey product is being extended outward toward reporting and distribution.
The direction is from a single on-site survey widget toward a fuller attribution-and-feedback platform: more ways to deliver surveys, richer in-app analytics, and tighter ties to the ecommerce and marketing stack. API governance (rate limits, OAuth) signals a maturing platform with real third-party consumers.
Expect more delivery surfaces and analytics comparisons, plus deeper destination integrations that push Fairing response data into tools teams already use.
Fulcrum keeps hardening field GIS capture on a steady weekly cadence.
Fulcrum ships on a predictable weekly rhythm across web, iOS, and Android, and the work is concentrated on field mapping and ArcGIS interoperability. Recent releases center on map annotation, geometry rendering, and offline reliability rather than new product surface.
The arc is incremental hardening of the mobile GIS workflow — WMS and ArcGIS connectivity fixes, map scale bars, background GPS tracking — punctuated by occasional field-UX additions like sketching on a captured map. It reads as a mature product optimizing its core rather than changing direction.
Expect the weekly web and mobile cadence to continue, with more map-annotation and ArcGIS-integration refinements. Nothing in these entries points to a larger platform shift.
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