Drift vs Formbricks

Drift no longer ships as a standalone product — its changelog now flows through Salesloft's monthly release notes following the Salesloft-Clari merger, with Drift's chatbot settings appearing as one section among many. The cadence is a steady monthly digest spanning dialer, Outlook Connect, Conversations, and CRM sync. The clearest strategic thread is agentic: an MCP server for external AI tools, a Sales Strategist coaching agent, and AI call scoring.

Expect Drift's identity to keep dissolving into the combined Salesloft/Clari revenue platform, with the monthly notes increasingly led by AI agent and Copilot features rather than Drift's conversational-marketing roots. Security and governance controls — recording visibility tiers, passcode-gated sharing, token rotation — are hardening in parallel, signaling an enterprise push.

The next monthly release will likely deepen Clari-Salesloft integration and expand the MCP/agent surface, while Drift-branded features continue to appear only as a shrinking subsection.