ConvertKit vs ClickFunnels
Side-by-side trajectory, velocity, and editorial themes.
Kit ships an MCP server so AI tools can run email campaigns, while the rest of the surface gets quiet polish.
The headline release is Kit MCP in beta — an MCP server that lets Claude, ChatGPT, Cursor, or any MCP-compatible client manage Kit lists, tags, broadcasts, and sequences from natural-language prompts. Around it, the team shipped routine UX work: searchable Rules and Visual Automations libraries, a typo-catcher on signup forms, a unified Recommendations view, and Shopify sync added to the Free plan.
Kit is making a serious bet that creators will manage their email programs through external AI assistants rather than (or alongside) the Kit dashboard. The MCP server is a meaningful surface move; everything else in this batch reads as housekeeping intended to make individual primitives more discoverable for both humans and agents.
Expect MCP coverage to widen from analysis/tagging to outbound campaign creation by GA, and the Shopify-on-Free move to be repeated for Stripe or Gumroad to widen the creator-commerce funnel.
ClickFunnels is polishing the full funnel lifecycle — onboarding, templates, checkout, affiliates.
ClickFunnels' recent releases touch every stage of the funnel: a rebuilt onboarding that gets new users from signup to an installed funnel in a few clicks, a reimagined template gallery with live interactive previews, clearer discount display at checkout including $0 trials, and affiliate-dashboard transparency around commission tiers. Smaller fixes cover course playback, lifetime-value accuracy, and payment notes.
The direction is conversion-and-retention refinement rather than new product surface — smoothing the path from first login to live funnel to paying customer, and reducing the friction and confusion points along the way. It's a maturation pass on an established platform.
Expect continued lifecycle polish: more template-gallery and checkout refinements, and likely deeper affiliate and workflow tooling. The entries don't point to a new product line.
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