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ConvertKit

MKT AUTO
Velocity2.5

Email marketing platform for creators

convertkit.com ↗

Kit ships an MCP server so AI tools can run email campaigns, while the rest of the surface gets quiet polish.

mcpcreator economyautomation discoverabilityshopify syncai-native marketing
◆Current state
The headline release is Kit MCP in beta — an MCP server that lets Claude, ChatGPT, Cursor, or any MCP-compatible client manage Kit lists, tags, broadcasts, and sequences from natural-language prompts. Around it, the team shipped routine UX work: searchable Rules and Visual Automations libraries, a typo-catcher on signup forms, a unified Recommendations view, and Shopify sync added to the Free plan.
◆Where it's heading
Kit is making a serious bet that creators will manage their email programs through external AI assistants rather than (or alongside) the Kit dashboard. The MCP server is a meaningful surface move; everything else in this batch reads as housekeeping intended to make individual primitives more discoverable for both humans and agents.
◆Prediction
Expect MCP coverage to widen from analysis/tagging to outbound campaign creation by GA, and the Shopify-on-Free move to be repeated for Stripe or Gumroad to widen the creator-commerce funnel.

◆Recent moves

  1. 2d ago

    Kit MCP is now available in beta

    ⚡ SPARK

    Kit MCP enters beta — any MCP-compatible AI tool can now analyze a Kit list, create tags, draft broadcasts, or build sequences via natural-language prompts. First clear AI-native interface for the platform.

    View source ↗
  2. 1mo ago

    Your Rules library is finally searchable.

    Rules library gains keyword search across triggers, actions, tags, forms, courses, URLs, and app names, plus an Active/Inactive filter. Long-overdue discoverability fix for power users with hundreds of rules.

    View source ↗
  3. 1mo ago

    Catch email typos at the form

    Signup form now flags common email typos (gamil.com etc.) before submission. Targets the silent-confirm-failure problem that quietly costs hundreds of subscribers a month for established lists.

    View source ↗
  4. 1mo ago

    Your Recommendations used to live across two separate pages.

    Incoming and outgoing Recommendations matches now share a single view, so creators can attribute list growth to specific partners without bouncing between pages.

    View source ↗
  5. 1mo ago

    You can now search and filter your automations.

    Visual Automations gains name search and Active/Inactive/Paused filters. Same discoverability fix the Rules library received a week later — clear cross-surface initiative.

    View source ↗
  6. 1mo ago

    If you sell on Shopify, you can now sync your store data with Kit for free — no upgrade needed to get started.

    Shopify sync drops from paid into the Free plan, including customer and order data for segmentation. Lowers the barrier for Shopify-selling creators to start with Kit.

    View source ↗