ConvertKit vs Brevo
Side-by-side trajectory, velocity, and editorial themes.
Kit ships an MCP server so AI tools can run email campaigns, while the rest of the surface gets quiet polish.
The headline release is Kit MCP in beta — an MCP server that lets Claude, ChatGPT, Cursor, or any MCP-compatible client manage Kit lists, tags, broadcasts, and sequences from natural-language prompts. Around it, the team shipped routine UX work: searchable Rules and Visual Automations libraries, a typo-catcher on signup forms, a unified Recommendations view, and Shopify sync added to the Free plan.
Kit is making a serious bet that creators will manage their email programs through external AI assistants rather than (or alongside) the Kit dashboard. The MCP server is a meaningful surface move; everything else in this batch reads as housekeeping intended to make individual primitives more discoverable for both humans and agents.
Expect MCP coverage to widen from analysis/tagging to outbound campaign creation by GA, and the Shopify-on-Free move to be repeated for Stripe or Gumroad to widen the creator-commerce funnel.
Brevo's biggest week of the year: a social-CRM product, an AI analytics studio, and warehouse-grade connectors.
Brevo is shipping a major release wave that pushes it well past the email-service-provider category. New: Cohort by Brevo turns Instagram/TikTok/YouTube interactions into CRM contacts; Analytics Studio bundles dashboards with an AI Data Analyst that answers questions in plain language; five native connectors (sFTP, PostgreSQL, MySQL, BigQuery, and one more) reach the App Store; date-driven triggers land on custom objects; and broken links in sent emails can be edited within 24 hours.
The pattern across this week is unmistakable: Brevo is repositioning as a customer engagement platform with CDP-style data plumbing and AI-native analytics, not just an email tool. Native data connectors and the Cohort social-CRM expand the addressable customer surface; Analytics Studio aims at the in-product analyst seat that Klaviyo and HubSpot currently dominate; multichannel attribution stitches the channels together. The custom-object trigger work suggests the data model itself is being treated as a first-class engagement primitive.
Expect deeper Cohort and Analytics Studio integration (AI Data Analyst surfacing inside campaign and automation builders), more native connectors (Snowflake, Redshift), and journey-level use of the multichannel attribution data. Pricing around the new modules is the tell to watch.
See more alternatives to ConvertKit →
See more alternatives to Brevo →