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VWO

ANALYTICS
Velocity3.8

A/B testing and conversion optimization platform

vwo.com ↗

VWO puts design files straight into the visual editor, cutting the rebuild step.

experimentationab-testingvisual-editordesign-handoffbehavior-analyticsmerger
◆Current state
VWO has introduced Wandz inside its Visual Editor, aimed at taking a design to a live experiment in one workflow. The framing is explicit about what it targets: the no-code visual editor removed the need for a developer to make basic changes, but launching an experiment still meant translating design files into web elements through multiple steps. This lands on top of a platform that has spent the year connecting experimentation to behavior analytics, launching VWO AI, and absorbing post-merger infrastructure changes as VWO and AB Tasty align, including the dashboard's move to app.wingify.com.
◆Where it's heading
The direction is a single platform that connects the what — experiments, feature releases — to the why, through behavior analytics and VoC feedback, with AI shortening the analysis loop. Wandz extends that consolidation backwards into authoring: having already collapsed analysis and measurement into the platform, VWO is now collapsing the design handoff that precedes an experiment. The merger continues to surface as operational alignment rather than product change. Note that this feed publishes announcement teasers rather than release notes, so scope has to be inferred from the framing.
◆Prediction
Expect the design-to-experiment path to be connected to VWO AI, since generating and then building variations are adjacent problems the platform now owns both ends of. Post-merger consolidation with AB Tasty should continue surfacing as infrastructure and domain changes.

◆Recent moves

  1. 26d ago

    Introducing Wandz inside Visual Editor: From design to live experiment in a single workflow

    ⚡ SPARK

    Wandz brings design files directly into the Visual Editor, targeting the step where a design has to be rebuilt as web elements before an experiment can run. VWO's own framing places it against the original no-code editor, which removed the developer from basic changes; this aims at the handoff that remained. It extends the platform's consolidation from analysis backwards into authoring.

  2. 3mo ago

    [Most requested!] Introducing interconnected behavior analytics with feature releases

    Behavior Analytics is now linked to Feature Experimentation, so every experiment, rollout, and flag carries the behavioral 'why' behind its adoption numbers. A much-requested connection of two existing surfaces that advances the unified-platform direction.

  3. 3mo ago

    Important Update: VWO Application URL Change from app.vwo.com to app.wingify.com

    The application dashboard moves from app.vwo.com to app.wingify.com as part of post-merger infrastructure alignment with AB Tasty. A domain change with no feature impact, but a visible marker of the merger consolidation.

  4. 3mo ago

    Optimization just got 10x faster, deeper, and scalable. Introducing VWO AI.

    ⚡ SPARK

    VWO AI launches, pitched as making optimization far faster by collapsing the gather-insight, ideate, and execute loop into moments. The clearest move from testing tool toward an AI-driven optimization platform.

  5. 5mo ago

    Move beyond individual wins. Understand the true impact of your feature releases.

    A capability to measure the true, combined revenue impact of feature releases rather than isolated test wins, surfacing when 'winning' updates silently collide. Reinforces the cross-experiment analysis theme behind the behavior-analytics link.

  6. 5mo ago

    Move beyond individual wins. Understand the true impact of your feature releases.

    A near-duplicate restatement of the 'true impact of feature releases' announcement. Repeated feed entry rather than a new change.

    View source ↗