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Vero

MKT AUTO
Velocity2.5

Vero 2.0 is closing the parity gap with branching logic and SMS in Journeys.

marketing-automationcustomer-journeysmulti-channel-smsemail-campaignsplatform-migrationbranching-logic
◆Current state
Vero is filling out the 2.0 product surface as it transitions customers off 1.0: True/False and Exit nodes added real branching to Journeys for the first time, SMS landed as a multi-channel option, and CC support is rolling out (1.0 first, 2.0 soon). Naming was tightened so single-shot campaigns are now Broadcasts and ongoing automations are Journeys. Releases are typically published twice across feeds.
◆Where it's heading
The work is unmistakably parity-driven: each release closes a gap between Vero 1.0 and the 2.0 platform that customers will eventually be migrated onto. Branching logic was a notable hole in 2.0 Journeys — that it was missing until March 2026 says something about the rebuild's pace. SMS introduces real multi-channel ambitions, but the platform is still on the road to feature-complete rather than expanding into new categories.
◆Prediction
Expect the 2.0 migration to formalize as a deprecation timeline once CC and a few other 1.0-only features land in 2.0. The next directional move worth watching is whether Vero introduces AI-assisted journey building, since competitors like Customer.io and Iterable are now leaning into that space.

◆Recent moves

  1. 13d ago

    Latest Updates — Vero May 2026

    View source ↗
  2. 15d ago

    Add CC addresses to emails

    CC support landed in Vero 1.0 campaigns, with 2.0 coverage promised next. Useful for transactional and internal notifications, and another 1.0/2.0 parity gap closing.

  3. 16d ago

    CC addresses (duplicate publish)

    Cross-feed duplicate of the CC-addresses release one day prior. Same release scope.

    View source ↗
  4. 1mo ago

    Latest Updates — Vero March 2026

    View source ↗
  5. 1mo ago

    March 2026 updates roundup

    March 2026 roundup post that summarizes Journeys branching and SMS — both covered in their own entries. Marketing-style aggregator rather than a distinct release.

  6. 1mo ago

    True/False and Exit nodes in Journeys