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Usermaven

ANALYTICS
Velocity2.5

Usermaven is rebuilding analytics around Maven AI agents that report without being asked.

product-analyticsai-agentsmcpattributionreverse-etl
◆Current state
Usermaven shipped Maven AI Agents in September, which run scheduled analyses and surface insights proactively, and now lets users save AI-generated charts to dashboards and share agent reports by public link. Over the summer it added an MCP server, a Salesforce integration with reverse ETL, and Event Sources for importing conversions from other tools.
◆Where it's heading
The product is moving from a web analytics dashboard to a data layer that AI agents query and act on, with data flowing in from CRMs and payment tools and back out to operational tools. Recent releases tie agent output back into the classic dashboard.
◆Prediction
Expect deeper agent actions, such as alerts or audience syncs triggered from agent findings, building on the agents and reverse ETL already shipped.

◆Recent moves

  1. 17d ago

    Turn Maven's charts and reports into dashboards

    Maven AI charts and reports can now be saved to dashboards and agent reports shared by public link, connecting the agent layer to the existing dashboard product.

  2. 1mo ago

    🤖 Maven AI Agents are here, plus multimodal chat & live contacts

    Maven AI Agents run scheduled analyses and surface insights without a prompt, and chat now accepts images and other files; the release that set the current agent direction.

  3. 2mo ago

    🎯 Custom attribution models and supercharged Maven AI

    Custom attribution models for Enterprise workspaces and a faster Maven AI broaden the analytics product for larger teams.

  4. 2mo ago

    🔌 Salesforce, Reverse ETL, and connectors: your stack, connected

    A Salesforce integration and reverse ETL let pipeline data flow into Usermaven and audiences flow back out to operational tools.

  5. 3mo ago

    🤖 Usermaven now speaks MCP: connect your workspace to any AI client

    An MCP server lets Claude, ChatGPT, Cursor and other clients query Usermaven data directly, plus a Measurement Trust Center for data quality.

  6. 3mo ago

    🧩 Introducing Event Sources: The other half of your growth story

    Event Sources imports conversions from payment providers, CRMs and spreadsheets as native events with identity resolution and attribution.