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Tella

COLLABMEETINGS
Velocity6.3
tella.tv ↗

Tella adds a Free plan, redesigns the editor, and broadens distribution into Intercom and beyond.

video recordingeditor redesignfree tierai assistantdistribution
◆Current state
Tella is in a sustained editor-polish-plus-distribution cycle. The big change: a Free plan now sits alongside Pro, paired with an in-product AI support assistant. The editor was redesigned with a left-side toolbar, lighter UI, and a new transcript sidebar. New layouts (50/50 split) and finer camera-bubble positioning (3×3 grid plus three sizes across orientations) give creators more compositional control. Distribution widens with an Intercom Help Center integration and a refreshed tella.com.
◆Where it's heading
The product is leaning into accessible-funnel-plus-creative-control: lower the barrier to start (Free plan), make the editor look modern and inviting, and embed videos where customers already are (Intercom). View notification controls and webhook events for viewer activity hint at an upcoming push toward integration-ready video analytics.
◆Prediction
Expect more distribution surfaces (Slack, Notion-style embeds beyond Intercom) and AI features beyond the support assistant — likely auto-chapters, B-roll generation, or transcript-driven editing. The Free plan likely drives an experimentation phase before the next pricing/packaging tightening.

◆Recent moves

  1. 24d ago

    ​More camera bubble positions

    Camera bubble can be placed in any of nine positions (corners, edges, center) at three sizes across landscape, portrait, and square stories. Compositional flexibility for creators that pairs with the broader editor refresh.

    View source ↗
  2. 24d ago

    ​View notification controls and new view webhooks

    Independent toggles for milestone vs. activity view emails, plus two new webhook events for viewer activity. Quiet plumbing for integration-ready video analytics.

    View source ↗
  3. 27d ago

    ​Free plan, AI support assistant

    ⚡ SPARK

    Free plan launches alongside Pro with full record/edit/share, paired with a new in-product AI support assistant and a new integration. Most directional release in the window — a real commercial-funnel change.

    View source ↗
  4. 1mo ago

    ​New layouts, editor improvements, and bug fixes

    New 50/50 split layouts (horizontal landscape, vertical portrait) plus a round of editor quality-of-life fixes. Compositional options that compound with the camera-bubble work.

    View source ↗
  5. 1mo ago

    ​New website

    Marketing site refresh with new design, clearer messaging, and faster load. Cosmetic surface, not a product change.

    View source ↗
  6. 1mo ago

    ​New editor design & transcript sidebar

    Editor refresh with a left-side toolbar, redesigned icons, and a transcript sidebar. The most visible UX change in the window — sets up the subsequent layout and camera-bubble work.

    View source ↗