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Swello

MARKETING
Velocity5.0

Swello adds a notification center for approvals, mentions and expired logins.

social-media-managementteam-collaborationapprovalstiktokinterface-redesign
◆Current state
Swello is a French social media scheduling tool whose changelog mixes product releases with marketing. October added TikTok analytics from the Large plan, November 5 redesigned the sidebar, and November 12 added a notification center on every plan that collects approval requests, mentions and expired social profile tokens in one place.
◆Where it's heading
The recent releases point at teams rather than solo community managers: a reorganized interface, then a way to follow who needs to approve or fix what. Collaboration features are becoming the main product thread between marketing posts.
◆Prediction
Expect more team workflow features around approvals, such as assignment or status views, building on the new notification center.

◆Recent moves

  1. 2d ago

    Swello adds a notification center for approvals and mentions

    A bell icon now gathers mentions, approval requests, expired social profile tokens and team changes, and approval comments can be marked as handled. It follows the sidebar redesign as the second step toward a tool built for teams.

    View source ↗
  2. 9d ago

    Swello's new sidebar: collapsible panels and clearer icons

    Both sidebars now collapse, icons are redesigned and the calendar marks carousels and Stories apart. The first step of an announced interface refresh.

    View source ↗
  3. 11d ago

    Follow Back podcast: HappyVore's feel-good social strategy

    Another Follow Back podcast episode, this one with HappyVore's brand lead, and no product change. TikTok analytics on October 29 remains the latest product release.

    View source ↗
  4. 16d ago

    Swello adds TikTok analytics from the Large plan

    TikTok moves from schedule-only to measured, with account metrics, format comparison, post rankings and CSV or PDF export on the Large plan. It is the first real product release after three weeks of marketing posts.

    View source ↗
  5. 18d ago

    Swello publishes its 2027 Social Media Calendar

    Swello releases its 2027 Social Media Calendar with over 450 key dates, as a PDF, a calendar file and a printed edition. It is the fourth marketing entry in a row with no product change.

    View source ↗
  6. 25d ago

    Follow Back podcast: launching a company YouTube channel

    A new Follow Back podcast episode on company YouTube channels and leader advocacy, with no product change. It adds to the run of marketing content in the feed while the inbox beta remains the open product thread.

    View source ↗