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Subsplash

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Velocity5.0

Subsplash bets on plain-language AI over its ministry data while steadily building out Events

church-techai-assistantnatural-languageanalyticseventsregistration
◆Current state
Subsplash is developing two arcs in parallel. The AI layer — Trends AI — is maturing fast: it now ingests media and campaign data alongside giving, people, and attendance, and the People Assistant lets staff query the congregation in plain language instead of building filters by hand. The second arc is Events and registration tooling: dashboard-based guest registration, a dedicated Events Manager role, and payment-waiver handling.
◆Where it's heading
The directional bet is natural-language access to ministry data. Trends AI started as a chart-and-dashboard product; the People Assistant moves it toward 'describe what you want' querying, and expanding its data sources makes that assistant progressively more useful. The Events work is solid but conventional — closing workflow gaps for church admins. The AI investment is what a competitor would react to.
◆Prediction
Expect natural-language and AI-assist surfaces to spread from People and Trends into giving and workflows, and Trends AI to keep absorbing data sources so a single assistant can answer across the whole platform.

◆Recent moves

  1. 1d ago

    Register Guests & Waive Payments from Dashboard

    Event managers can now register guests and record or waive payments entirely from the dashboard, with admin overrides for capacity and payment rules. A practical closing of the door-registration gap in the Events arc.

  2. 9d ago

    Media and Campaign Data in Trends AI

    Trends AI adds media-performance and campaign-analytics data sources alongside giving, people, attendance, and groups, with unified dashboards. Each new source makes the People Assistant and chart builder answer across more of the platform — feeding the AI-access trajectory.

  3. 1mo ago

    People Assistant: AI-Powered Filtering

    ⚡ SPARK

    The AI People Assistant replaces manual filter-building with plain-language queries over the congregation — 'parents with children under 12,' 'first-time donors in the last 6 months' — resolving instantly to a list. This is the move that turns Trends AI from dashboards into a conversational data layer.

  4. 2mo ago

    Group Event Attendance Analytics

    A Group Attendance Analytics dashboard visualizes engagement trends across small groups with alerts for members who haven't checked in. Part of the broader analytics buildout that Trends AI increasingly unifies.

  5. 2mo ago

    Events Manager Role

    A new Events Manager role scopes permissions to registrations, check-in, and attendance without exposing People, Giving, or content — a sensible access-control addition for volunteer-heavy event teams.

  6. 3mo ago

    Faster Workflow Board Navigation

    Workflow Kanban navigation gains in-context step editing and a side-panel card view, cutting page redirects. A focused UX refinement to the workflows product.