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Statusbrew

MARKETING
Velocity5.0

Statusbrew lets Claude and ChatGPT reply to comments and DMs from its Engage inbox.

social media managementmcpsocial inboxad reportinganalytics
◆Current state
Statusbrew is a social media management suite that ships near-daily small updates. On 9 and 10 November its MCP gained the ability for AI tools such as Claude and ChatGPT to reply to comments, DMs, mentions and reviews in the Engage inbox, showing the reply before sending. Reports added four Meta ad metrics, including purchases and cost per result, and Compose now shows where long X posts collapse behind See more.
◆Where it's heading
Statusbrew is moving from reporting and scheduling toward letting outside AI assistants act inside the product, starting with inbox replies under the user's own name and permissions. The reporting work keeps closing gaps with the networks' own numbers, now extending to Meta ad results and purchases.
◆Prediction
More Engage and Publish actions exposed through the MCP is the likely next step, given the confirm-before-send pattern used here; the entries do not show plans for fully automatic replies.

◆Recent moves

  1. 4d ago

    Bugs In Reports And Apps Have Been Fixed, And The UI Has Been Improved

    Fixes for split charts in stacked report downloads and iOS approval submissions, plus a clearer Share label on shared links. Routine maintenance.

    View source ↗
  2. 4d ago

    The Position Where Long X Posts Are Collapsed On The Timeline Is Now Displayed

    The Compose preview marks where X collapses a long post behind See more. A small aid for keeping the key line visible on the timeline.

    View source ↗
  3. 4d ago

    Tags and Asset Manager items can now be sorted

    Tags and Asset Manager items can be sorted by name, creation date and creator. Housekeeping for larger workspaces.

    View source ↗
  4. 4d ago

    Four New Ad Metrics Have Been Added

    Reports add Meta ad purchases, cost per purchase, results and cost per result for Instagram and Facebook. It extends the run of report fixes that bring Statusbrew's numbers closer to Meta's own tools.

    View source ↗
  5. 4d ago

    Claude and ChatGPT can now reply in the Engage inbox via MCP

    AI tools can reply to comments, DMs, mentions and reviews through Statusbrew's MCP, showing the text first and sending under the user's name. It turns the MCP from a read and draft channel into one that acts on the social inbox.

    View source ↗
  6. 8d ago

    Video Watch Time In Planner Detail View Insights Is Now Displayed In Days

    Long video watch times in Planner insights now display in days rather than hours. A display tweak.

    View source ↗