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Senja

MKT AUTO
Velocity3.8

Collect, manage and share customer testimonials with widgets, walls of love, and case studies

senja.io ↗

Testimonial platform consolidates its surface and extends it to AI agents via MCP.

mcpai-nativeconsolidationtestimonialsteam-collaboration
◆Current state
Senja is a small (3-person) testimonial collection and presentation tool serving 3,000+ paying customers. Recent work moves across two themes: stitching the product surface into a single coherent flow — Forms 2.0 unification, native Slack notifications replacing Zapier — and exposing the entire testimonial database to AI agents via a first-party MCP server.
◆Where it's heading
The big bet is becoming part of the AI-native marketing stack — letting Claude and any MCP client search, filter, and create testimonials and grab embed codes for any Senja asset. Alongside, the team is consolidating accumulated dual-track product surfaces and pulling third-party glue into native integrations. Both moves point at scale: one unlocks new distribution, the other reduces support load before growth.
◆Prediction
Expect deeper MCP capabilities — generating sizzle reels or case studies from a Claude prompt — and continued migration of features that previously lived in Zapier or Make into native integrations. The hiring of a Customer Success Lead suggests a near-term push from 3K to 10K paying customers, so feature work will likely tilt toward retention and team-collaboration polish.

◆Recent moves

  1. 15d ago

    Classic forms are now merged with forms 2.0

    35,000+ Classic forms migrate into the unified form builder; Senja drops the dual editor and the which-one-do-I-pick friction. Editable invite and thank-you emails, spokesperson avatars, and reward types now reach previously-stuck Classic users. Table-clearing work ahead of a growth push.

    View source ↗
  2. 1mo ago

    LIVE: Ask Claude anything with Senja MCP

    ⚡ SPARK

    First-party MCP server connects Senja to Claude (or any MCP client), exposing testimonial search, creation, and embed-code retrieval to AI agents. Pairs with the consolidation arc: the unified product surface is now also the agent surface. A batch of small API and Forms bug fixes shipped in the same release.

    View source ↗
  3. 1mo ago

    LIVE: Native Slack notification is up and running

    Native Slack notifications for new testimonials replace the Zapier-routed pings teams previously cobbled together. Same consolidation theme as the Forms unification: pull the integration into Senja and out of glue tools. Useful for small teams sharing inbox visibility.

    View source ↗
  4. 3mo ago

    We're hiring: Customer Success Lead [remote]

    Hiring announcement for a Customer Success Lead with an explicit goal of growing from 3,000 to 10,000 paying customers. Not a product change, but signals scale ambition during this release window.

    View source ↗
  5. 6mo ago

    Improved testimonial analysis, case study editing (and glow up!), and multiclip videos are now LIVE ✨

    Three feature improvements bundled: testimonial analysis with custom prompts and filters, case study editing with stylable copy and links, and multiclip video views. Continues the studio-as-presentation-layer build-out that pre-dates the MCP and consolidation work.

    View source ↗
  6. 6mo ago

    New: use your customer video clips in your widgets, Walls of Love, sizzle reels, popups and embeds ✨

    Best customer video clips can now drop directly into widgets, Walls of Love, sizzle reels, and embeds — no more re-downloading. Quietly closes a workflow gap between collection and distribution that previously required outside tools.

    View source ↗